Marketing

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because,

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Serving With The Boys appeared first on AdExchanger.

Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI

This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during the World Cup. A new study from Walmart shows how its soccer-watching consumers planned to grocery shop during the World Cup, from how much they would spend to what kind of snacks they

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”  The term refers to a deception tactic that lures bots into plausible-looking but ultimately useless information like content mazes, driving up their compute costs and polluting their models. The

When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors also. “He has been so exciting during this tournament,” said Andrea Fairchild, svp of

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger.

Brian Quinn, president and gm, AppsFlyer Marketing teams have long been convincing themselves they see something that isn’t there — akin to the emperor’s new clothes — not due to foolishness but because it’s easier to live with than going against the crowd. Meetings end faster when everyone nods, agreeing to be on the same

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.