Marketing

CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.

Comcast and NBCUniversal executives explained the decision to split came down to a rapidly changing landscape.

Consumers still dream big. They’re just defining success differently.

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’

He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the “wholesale slaughter of people” is over

Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans. 

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers should be able to operate more efficiently while connecting buyers and sellers more directly.  The question is whether the market

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared first on AdExchanger.

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and couldn’t point to a single