The 14-part, non-linear series follows the culinary endeavors of a modern home cook and her eccentric roommate from the 17th century.
Cuisinart caters to thumb-scrolling consumers with short-form series Read More »
The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia’s Kaitlyn McInnis.
How brands can navigate the Paramount-WBD merger chaos Read More »
Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain.
Panera Bread hires CMO from Cava as transformation work continues Read More »
Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned purchase
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense Read More »
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate appeared first on AdExchanger.
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate Read More »
Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today’s DevSecOps workflows focus on stripping out unnecessary pieces and baking security into production deployments before they hit live environments. Cloud-native applications often rely on default base images containing hundreds of software packages they never actually need. Integrating continuous container image
Eliminating Inherited Vulnerabilities in Base Images Read More »
Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the “hydration-break” ad monetization seen in this year’s World Cup. The post Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever appeared first on AdExchanger.
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever Read More »
This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less dependent on Google search traffic. The search exit strategy French newspapers file complaint against Google AI Overviews, USA Today Co employees push back against new company deal with Palantir, and more. The search
Media Briefing: Publishers are replacing Google with a little bit of everything Read More »
The digital advertising market continues to grow, but it has not translated into an easy earnings season for publicly traded ad tech companies, with their numbers on Wall Street speaking for themselves. The chart below demonstrates the stark disconnect after the recent Q2 disclosures, even for the cohort’s traditionally talismanic names. AppLovin reported 53% year-over-year
By the numbers: Wall Street’s tough assessment of ad tech Read More »
Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual format and layout of these employee creator programs. Some retailers like Gap Inc., are inviting employees to apply into an existing creator program spanning Old Navy, Gap, Athleta and
Brands can’t just flip the ’employees as creators’ switch Read More »
