Marketing

This story was first published by Digiday sibling Glossy. Sneakers have quietly become one of the biggest growth drivers for Anthropologie, the company told Glossy. Over the last year, the number of people coming to Anthropologie for sneakers specifically has increased nearly 30% according to Jessica Irick Peek, gmm of footwear and accessories for Anthropologie. […]

Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. “From July and August year over year, TikTok spend is up about 20%,” said Jack Johnston, vp, social innovation and growth at Tinuiti, without providing exact figures. TikTok’s

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads. The post Google Had Its Day In Court. Now, It’s Amazon’s Turn appeared first on AdExchanger.

With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital shopping tool – it is becoming part of the physical shopping domain, creating a new kind of “search engine.” A common assumption is that AI commerce means ecommerce but this is no

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach

The AdExchanger Newsletter is taking a break for Labor Day on Monday, September 7. We’ll be back on September 8! Attack Of The Talking TikTok Comments Brands want to meet users where they are. More than ever, that appears to be in the social media comments section.  After all, plenty of marketers have achieved success

Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and the creator marketers looking to work with them face isn’t the initial price tag to get the partnership started, but the usage rights that are tacked on. Usage rights have

Media agencies deploying AI to speed up their planning and buying practices are discovering that the tech won’t deliver savings if it’s left to run by itself — it has to be monitored. As agentic tools developed to aid audience targeting, campaign set-up or media execution proliferate, some agencies are beginning to build tracking or