Marketing

Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into observable traffic. And the signals that once made the web feel legible — referral paths, session data, conversion events […]

This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauly, who launched a publisher monetization tech consultancy after an eight-plus year stint as a product lead at Mediavine,

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS.  History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration.