Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and streaming distributor jointly owned by Comcast and Charter, announced on Thursday that it is integrating with OpenPath, The Trade Desk’s […]
Xumo Gets Direct With The Trade Desk Read More »
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond Read More »
AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand.
3 advertising stats from Meta’s record holiday ‘25 period Read More »
The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will
Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents Read More »
Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.
Unpacking the marketing industry trends forecast for 2026 Read More »
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is…
Webflow and Google Ads narrow the gap between ads and site results Read More »
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help
This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars. ChatGPT’s ads are “a bitter pill” for publishers. The Washington Post reportedly closing its sports desk, Yahoo launches AI answer engine, and more. ‘A bitter pill’
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit? Read More »
The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers should be able to opt out of having their material included, and see clearer attribution when their content appears. Related Insights Media The Rundown:
Google’s forced AI opt out: what changes — and what doesn’t — for publishers Read More »
Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an already fragile market. Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos: slower regulatory fights, fewer sudden
