Marketing

Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead  it’s about making your existing investment work harder? At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of […]

Marketing is walking into a quiet trap: synthetic everything. Generative tools are flooding the feed with polished, high-volume content that looks convincing but says very little. At the same time, most brands are still steering with instruments built for a text internet. That creates a widening reality gap. You are optimizing for what your tools

AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s

AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad-vil appeared first on AdExchanger.

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives appeared first on AdExchanger.

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and The Weather Company at the IAB NewFronts this week, allowing advertisers to use its ‘Moment Engine’ to direct advertising spend

Few execs in advertising have a taller in-tray than the CEOs of the big agency groups. AI, talent, platforms, regulators, investors, billionaires – the pressures are real and multiplying. But trace most of them back far enough and they have the same root cause: somewhere along the way, these businesses stopped being about making CMOs