Baller League has something rare in creator economy business circles: a plan that doesn’t end with it becoming a media company. Instead it wants to become a sustainable sports league. That’s not as obvious as the name suggests. Most creator-led sports properties have ended up caring more about the entertainment wrapper than the sport inside […]
Baller League’s creator strategy: reach is not the same as fandom Read More »
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising. According to the publisher’s latest earnings published Thursday morning, “other” digital revenue — which includes digital content syndication, affiliate, content and AI partnerships, and licensing revenue — grew
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users Read More »
Roku’s two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
Roku Is Carving Out A Niche As A Low-Cost Alternative Read More »
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
Meta and Google ad revenues soar thanks to AI, but big picture is blurry Read More »
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
How Nestlé turns creator content into brand-suitable ads at scale Read More »
The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.
Grubhub centers on value in monthlong loyalty push with Anomaly Read More »
At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? Read More »
“A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign Read More »
OpenAI isn’t the only platform rethinking its ads manager. X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history. The revamp, framed invariably as an AI-powered upgrade, is already being deployed globally, with features including retrieval and ranking systems being updated on a rolling basis, as the
X upgrades its ad platform in long overdue overhaul Read More »
