Marketing

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP

Ad industry is not immune from the effects of the Iran War, according to WARC’s latest forecast

Pentaleap and Zitcha want to bring retailers’ ad and merchant teams together.

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.

Instagram follower counts remain a factor in how users judge accounts, particularly for brands, creators, and sellers that depend on profile visits for leads or sales. The number displayed below a profile name is one of the first things a visitor sees. Before reading captions, watching videos or clicking a link, many users make a

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing