Marketing

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put its U.S. legal battle to rest, the company has unveiled its new global positioning: “Watch it. Love it. Want it.” The message aims to

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly

Scouting Out AI Search  Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon.  During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues to be the most pressing issue publishing execs say they are facing. But this time, they also focused on how

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery

This story was first published by Digiday sibling Modern Retail. Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents produce quality, consistent results is an additional challenge. Lowe’s is one of the retailers actively implementing AI to improve the customer shopping experience and to assist employees

The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.