Marketing

YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For YouTube, this is a perfectly acceptable state of affairs. Kids’ content provides whopping engagement stats and establishes new generations of

The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever.  But this increased velocity has also introduced confusion. Many advertisers assume

Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as Digiday reports, Comcast is starting to see net-new ad

Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could

01 Introduction Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses like voice-to-text translation and metadata tagging to audience-facing applications like ad targeting and content recommendations. But this increased use of AI means publishers large

On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That’s close to the length of a traditional hour-long show and even longer than the podcast’s strong audio average of around 40 minutes.. For the production team, seeing that level of engagement, especially

This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy. Mo Money Mo Problems TikTok’s controversial first days, YouTube’s 2026 priorities, Nielsen’s new math and more Mo Money Mo Problems As brands pour more money into creators, some are taking longer to

This story was first published by Digiday sibling Modern Retail. After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday signed by more than 60 business leaders in the state. It called for a “de-escalation of tensions” and cooperation between