Marketing

Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains frustratingly out of reach. The gap between knowing personalisation’s potential and delivering it at scale is where most businesses quietly struggle. During this session, Bond and Greene King will show exactly how to close that gap. The

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.

Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a

More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search.  HuffPost UK, Reach and USA Today Co., are among the latest to add a new AI answer engine toolbar from Taboola, to answer users’ questions with a few AI-generated paragraphs and

The latest industry phrase keeping marketers awake at night is AI visibility. The so-called zero-click reality has ushered in a slew of tools promising insight as to when and where a brand is referenced in AI chatbots. Google users are less likely to click through links when an AI summary appears in the results, according

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.  The platform’s Creator Partnerships API, announced at the NewFronts earlier this sping, opens up creator performance data to a select group of third-party ad tech companies for the first time – who