Marketing

We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat.  Omnicom Media, via an expansion of a partnership […]

FOR IMMEDIATE RELEASE  AdExchanger Launches Programmatic AI, Expanding Its Leadership in Intelligent Media  New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas. Programmatic AI extends AdExchanger’s long-standing role as a trusted

Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear TV and streaming video. The initiative, in collaboration with indie agency RPA and AI analytics vendor Newton Research, uses ad server FreeWheel to execute the

Matthew Griffiths, svp of technology, Audigent, a part of Experian Marketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the moment. A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing

Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for…

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They want to do more than watch; they want to engage. How do we know? We asked. We partnered with Publicis Media and third-party research firm Latitude to

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting. The post Pinterest-Owned tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite appeared first on AdExchanger.