Marketing

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.

The ecommerce giant is also bringing ads to ChatGPT and Microsoft.

Fox closes its upfront deals around a month earlier than last year.

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business

The multiyear strategic agreement will put AWS’ agentic AI tools in the hands of WPP’s business transformation experts

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

In addition to agentic standards, WPP Media is developing its own buying agent for video.