Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.
TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically Read More »
A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.
PubMatic offers agentic platform access to indie agencies in new deal Read More »
The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger audiences.
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign Read More »
Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.
Jack in the Box names CMO to strengthen product innovation, loyalty Read More »
Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.
How brands and agencies are strategizing CTV investments in 2026 Read More »
In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading
The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? Read More »
While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.
More CMOs struggle with workloads as confidence in teams slips: report Read More »
As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that support communication, content and citizen engagement. What used to sit quietly in the background, things like hosting environments and deployment pipelines, is now part of the conversation. Government
Container security now central to government martech stacks Read More »
CTV investment is growing, here’s how marketers can ensure every dollar counts.
The battle for attention on CTV: Premium video platforms vs. YouTube Read More »
Your best decisions depend on insight you already have — if you can use it in time.
How to turn the insights you already have into better commercial outcomes Read More »
