Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.
Dollar General bridges onsite, offsite retail media with new solution Read More »
In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.
Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett Read More »
The planning platform’s new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.
Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers Read More »
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
DoorDash delivers memes, reality TV moms for Mother’s Day campaign Read More »
The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.
Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts Read More »
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by 72andSunny.
How Qualcomm is building an iconic consumer brand for the AI era Read More »
2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops Read More »
Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year,
Reddit AI ad tools support community-led performance marketing Read More »
Where firms play it safe with marketing, one brokerage breaks through.
Elev8 broker: Brand launch with sky-high ambitions Read More »
Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line
Who Actually Owns AI Governance? Read More »
