Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube,… […]
Australia moves to restrict social media access for children Read More »
Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN. The post MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters appeared first on AdExchanger.
MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters Read More »
You Down With UCP? The IAB Tech Lab isn’t going to let some agent replace it as the de facto standards-setter for online advertising. In August, the Tech Lab launched the AI Content Monetization Protocols Working Group. And yesterday it announced that LiveRamp has “donated” a framework for how AI agents communicate and recognize human
LiveRamp Donates A Protocol; Time For A Spot Check Read More »
All the will in the world won’t make an AI strategy work without clean, structured data to back it up. Immediate Media is starting there. Next year’s focus is on scrubbing and unifying data across the business, said Mario Lamaa, its managing director of data and revenue operations at the Digiday Publishing Summit Europe in
Before AI can think for Immediate Media, it needs clean data to think with Read More »
More NFL games will be broadcast by creators. After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, said Ian Trombetta, its svp of social, influencer and content marketing. Related Insights Brands in Culture The NFL gives creators access to its archives for
After early success, the NFL plans more creator-led broadcasts Read More »
For marketers with a keen eye on brand safety and suitability, inclusion lists are something of a gold standard. And like gold, they’re expensive. Increasingly, media agencies are using generative AI to reduce the lift associated with inclusion lists. “In the past, you [could have] taken hours doing this,” said Tim Lathrop, vp of platform
Media agencies look to AI to reduce inclusion list toil Read More »
This week’s Future of TV Briefing looks at how much money people are actually saving through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity. Bundle economics YouTube TV’s power play, Disney’s TV power play, Netflix’s WBD play and more Bundle economics Streaming services are getting so expensive that they are
Future of TV Briefing: Streaming subscribers save $16 through bundles Read More »
The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by the Supreme Court in its ruling in NCAA v. Alston, an antitrust suit that essentially uncorked sponsorships and other revenue-earning opportunities for college athletes – now known as NIL deals (for
CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
Inside Lowe’s social-first holiday push as Gen Alpha enters the market Read More »
Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.
6 questions with Barclays’ US CMO Read More »
