Marketing

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.

Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience.

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta

Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The DOJ landed guilty verdicts, although the remedies were considered clement in the Search decision, and experts who tracked the publisher

Subscribe: Apple Podcasts • Spotify What does it take to sell an influencer agency? That’s the question at the helm of this week’s Digiday Podcast. To answer the question, Jennifer Quigley-Jones joined the show alongside senior marketing reporter Kimeko McCoy and Tim Peterson, executive editor of video and audio at Digiday. Quigley-Jones is founder and CEO

This story was first published by Digiday sibling Modern Retail. The escalating conflict among the U.S., Israel and Iran shows no signs of stopping soon, and that is being felt across the global energy markets. In recent days, prices at pumps across the U.S. jumped by about 30% and are headed toward $4 per gallon. The rising

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and campaign management.  The tools, whose release coincides with IAB NewFronts, which kicked off yesterday, signal a concerted push to scale creator partnerships by

Air purifier brand BlueAir and the New York Knicks make an odd couple. The Unilever-owned Swedish manufacturer recently signed up to become the NBA franchise’s first “air care” partner, part of a broader effort to reposition its range of purifiers, dehumidifiers and household fragrances as a personal wellness solution rather than a mere white goods

The timing couldn’t have been better for a charm offensive. Weeks after TikTok closed a deal to establish a new majority American-owned entity – ending a years-long legal battle over its future in the U.S. – TikTok gathered around 65 senior marketers at the Four Seasons Hotel in Hampshire, England, for its inaugural CMO Collective.