Marketing

Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed. The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data from Sensor Tower. It went from being X’s single largest advertiser between January to May 2025, to the 51st largest in the same time […]

Publishers are quietly leaning harder on paid traffic to offset referral traffic declines, treating it as a lifeline for audience growth in a world where search referrals may eventually “go to zero.” For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it without tipping

It’s been a decade since the infamous K2 report was issued by the Association of National Advertisers, which blew open the longtime opaque practice of media agencies holding onto rebates from publishers (instead of passing them back to their clients) as well as pursuing principal media under unclear contracts with clients. And just as its

This story was first published by Digiday sibling Glossy. In the ‘90s, Starbucks was known as a place to sit and linger over a cup of coffee. Now, the coffee giant is encouraging its customers to take their coffee to go as part of their exercise routines. In May, Starbucks announced a nationwide partnership with

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales. The fluidity upfront YouTubers’ Hollywood takeover, Hulu’s shelf life and more The fluidity upfront Flexibility isn’t the only f-word being flung around in this year’s

The phrase “what’s old is new again” doesn’t just apply to cyclical trends like low-rise jeans and flip phones, but marketing budgets as well. Marketers are increasingly reconsidering more traditional and offline ad channels. Call it a pendulum swing in response to the rise of AI and digital saturation. As ad platforms roll out more

Matic Tribušon, Chief Product Officer, Celtra Marketers have spent years building infrastructure to measure their advertising: targeting models, multi-touch attribution, programmatic optimization — all of it has been systematically instrumented, refined and optimized to death. The one exception in this system? Creative.  Despite all the advancements in media measurement, creative continues to be largely governed

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a

Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%.  When Google surfaces an AI-generated answer at