Marketing

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […]

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to

The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in 2021, equal to up to 2.3% of world trade. That is a large figure, but the more useful point for brands is simpler: fake goods make ordinary buying decisions harder. For US readers, the problem feels close to home.

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.

How ad tech vendors try to market their tools as unique; Fox’s new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.

This story was originally published on sister site, Glossy. Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define “movement” on their own terms, beyond the marathon run. In the days leading up to Monday’s Boston Marathon, Nike installed a series of signs near its Newbury Street store, including one that read, “Runners

Something strange is happening in culture and marketers are only just starting to notice it. For the better part of a decade, the game was scale – reach more people, feed the algorithm and serve more content. Then generative AI arrived and took that logic to its endpoint. Now anyone can produce anything for almost nothing.