Marketing

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play

Marketing /

Last year, Unilever laid out an ambitious World Cup strategy, not long after declaring it would devote half of its media spend to social and creator marketing. As the official personal care brand of the FIFA World Cup 2026, the plans included activating tens of thousands of creators at home, at games and at branded […]

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Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

Marketing /

The topic of AI was inescapable no matter where you went during last week’s Cannes Lions, and very much was said on panels, along the Croisette and in the suites and meeting rooms of the big hotels. Digiday even hosted a video interview series whose primary topic was AI’s disintermediation effect on how CPG marketers

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From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments

Marketing /

Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, to unpack how publishers and advertisers are flipping the script on identity-less environments —

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