Marketing

A new tool helps marketers appear in AI-driven recommendations.

The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.

If you’ve ever asked someone whether their Barrière patch is a tattoo, congratulations – you’ve just entered the brand’s marketing funnel. Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, focus, nausea relief and lactose intolerance. There are even little UV sensor stickers that change color

AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing pages or traditional search results. At the Cannes Lions International Festival of Creativity this year, Amazon announced what it’s calling

OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15 minutes walk from the festival’s main center of gravity. It was a rather sedate way to unveil

AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France.  Check out the missives from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing (a great way to combat the FOMO,

Ask anyone on the Croisette this week what’s transforming the industry and you’ll get the same words, delivered with the same confidence, regardless of who’s talking. AI. Efficiency. Agentic. Orchestration. Spend a few hours listening to the version of the conversation that happens after the panel ends — at dinner, over a second bottle of

The 2026 Cannes Lions Festival of Creativity coincided with a “red weather warning” to note dangerously high temperatures across much of continental Europe, a climatic phenomenon that reflects the pace of competition as the ad industry meets at its annual flagship gathering. Of course, it wouldn’t be a trade show without a host of announcements

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push.  Through a new “Forbes Creator” banner, the publisher is using TikTok, Instagram and events to push out video-led coverage fronted by a small group of creators, rather than just staff reporters.  The publisher is working

The World Cup is expected to create the largest sports betting market in history. That’s an opportunity for sportsbook brands looking to gain and hold market share, and for the prediction market companies hoping to disrupt them in turn. “We’ve been planning for the World Cup for 18 months. This is easily going to be