Marketing

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase another device on another day. This creates “data silos”, making it difficult for CMOs to understand what the story-per-purchase is. For marketing teams building campaigns, success depends on

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop. The post Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads appeared first on AdExchanger.