The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.
Sociable: Reddit expands Shopify integration access globally Read More »
New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.
Why marketers must rethink loyalty as AI reshapes consumer connections Read More »
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
Chipotle nods to NBA milestones to dole out 53K free entrees Read More »
A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.
DoorDash upgrades ad platform with LiveRamp pact, premium ad formats Read More »
This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to
The state of AI in media | How AI is transforming the business side of publishing Read More »
Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And on Thursday, it named youth-focused ad
Roblox Opens Up Advertising To Kids Under 13 Read More »
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
World Cup tests marketers’ ability to prove value of sponsorships Read More »
With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.
Stella Artois expenses bar tabs as part of World Cup on-premise push Read More »
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
How brands are celebrating 250 years of America amid political polarization Read More »
Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed. Scrunch’s tools will be added to Sitecore’s digital experience platform, used by companies to manage digital content and customer experiences. Sitecore said the acquisition will
Sitecore deal targets brand visibility in AI search Read More »
