Nikolaus Beier, svp of marketing services, Sportradar
Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans.
Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with the right combination of data and technology — tools that equally understand the nuances of consumer behavior as much as the dynamics of a football tournament or tennis match.
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