Marketing

Marketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI on the same departmental balance sheet, according to Gartner. Advertisers currently spend 7.8% of company revenue on marketing on average, a paltry increase of 0.1% compared with last year, according to the company’s […]

If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that separate modern from legacy platforms.

Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images,

Marketers know better than anyone that how you present information is just as important as the information itself.

This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites.  But publishers are also losing visibility into the traffic they still have as users take measures to protect themselves from being tracked online.

Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid. The post The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion appeared first on AdExchanger.

As creators of all sizes flood feeds and mega creators raise their prices, brands are looking for new ways to partner with major talent that’s long-term, far-reaching, and scalable. Expedia’s latest partnership with Darren Jason “IShowSpeed” Watkins Jr., one of the biggest creators in the world, shows just how big brands are willing to go. 

To some, agentic media buying tools could fix some of programmatic advertising’s oldest headaches — ad-tech taxes, supply-chain murkiness, even the decline of the open web’s appeal and addressability. To others, it risks doing the opposite: adding another layer of opacity and pushing an already complex system into even greater chaos. The debate resurfaced recently

Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become. That’s exactly what happened at the most recent Digiday Programmatic Marketing Summit in Palm Springs, Calif. The Trade Desk