Marketing

B2B lead generation is going through a reset. The tools and assumptions that defined the discipline for the past decade, purchased contact lists, high-volume sequencing, firmographic targeting, are producing diminishing returns, and the gap between outbound effort and pipeline quality is widening for many revenue teams. The change is not simply about technology. It reflects […]

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry

Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media appeared first on AdExchanger.

This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits. Perplexity’s latest “trust” pitch to publishers U.K. publishers can opt out of appearing in Google’s AI Overviews, YouTube exec teases publisher paywall integration, and more. Perplexity’s latest ‘trust’ pitch to publishers The words

This story was first published on Digiday sibling Modern Retail. In 2022, April Showers finally got her big retail break as her brand, Afro Unicorn, entered Target and Walmart. Afro Unicorn is a licensed-character brand designed for women of color that sells hair-care products, books, apparel and more. For Showers, as a Black entrepreneur aiming

After years of relying on affiliate sales, retailers are rushing to roll out their own creator programs en masse to make creator commerce more measurable, scalable, and controllable. But creator Lola Torres, who won influencer shopping platform LTK’s beauty creator award in 2024, has built her career on affiliate marketing, and she’s sticking with it despite

The chief AI officer has an expiry date — and that’s the point. That’s the view of James Chandler, chief strategy officer at the Interactive Bureau of Advertising U.K., who sees the role as a means to an end — that end being a business where AI is so embedded it no longer needs a

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management,

Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. Continue reading this

Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl.  It was about prestige, proximity to power and high price tags tied to exclusivity. But in the hyper-fragmented world of 2026, the definition of an exclusive environment has