Marketing

In the search to make advertising on streaming services less unpleasant for viewers often bombarded with the same ads in every commercial break, Omnicom Media and Disney Advertising have agreed to implement a connected TV ad solution that enables dynamic sequential storytelling across both video on demand (VOD) and live programming. The two plan to […]

The grocery chain launched shopping assistants last year with OpenAI and Google.

The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.

At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.

ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.

Kevin Dunn, Chief Revenue Officer, Experian Healthcare marketers are already operating in a mixed-identity ecosystem. A pharmaceutical brand launching a campaign today may rely on authenticated data in one environment, contextual signals in another and aggregated measurement elsewhere. In a mixed-identity ecosystem, accuracy and scale come from the ability to coordinate multiple signal types across

The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.

ESPN’s new fan hub launches in August.

Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.