Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.
Maintaining brand relevancy: Here’s what the numbers say Read More »
Payment providers are moving beyond transaction processing and positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are increasingly being built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform sits within this shift, bringing funding options, spending data, and operational tools into…
Visa expands into small business tools beyond payments Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: RTB Bowl appeared first on AdExchanger.
It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be. The post Where To Begin?; Adthropic vs. AdGPT appeared first on AdExchanger.
Where To Begin?; Adthropic vs. AdGPT Read More »
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants Read More »
On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan is to integrate Genius Sports’ first-party league, team and transactional data – derived from Genius Sports’ 250-million-consumer FanGraph platform –
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports Read More »
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run alongside Peacock’s stream of the 2026 Winter Olympics. “We’re an American heritage brand,” noted Stephanie Sandkvist, head of retail media
Programmatic is drawing more brands to this year’s Winter Olympics Read More »
This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content. The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for Publishers Act at the IAB’s Annual Leadership Meeting (ALM) in Palm Springs on February 2. The legislation seeks to hold
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)? Read More »
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. Creators are everywhere except the small screen at this year’s Big Game. The U.S. annual creator economy ad spend is
Brands invest in creators for reach as celebs fill the Big Game spots Read More »
This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game. Food and beverage executives say a Super Bowl campaign sets the tone for the year. In turn, some of them,
