“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign Read More »
“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.
AI is accelerating measurement theater and creating ‘ghost ships’ Read More »
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships. The post Consumers And Brands Crave The Human Touch; Google Gets Sued (Again) appeared first on AdExchanger.
Consumers And Brands Crave The Human Touch; Google Gets Sued (Again) Read More »
Google’s testimony to U.K. lawmakers this week did more than restate familiar arguments about fair use and training. It clarified the boundaries of what the company believes it should, and should not, pay publishers for in the AI-driven search ecosystem. For publishers trying to navigate AI licensing, the message was blunt: Google is willing to
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow Read More »
This story was first published by Digiday sibling Modern Retail. Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs. As the clock ticks down to Milan-Cortina 2026, companies are putting
How apparel brands aim to win the spotlight at the Winter Olympics Read More »
Yahoo is intentionally making its demand-sider platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, data and behavior inside proprietary dashboards. But Yahoo is making a different bet. Lower the friction to exit, and it also lowers the friction
This story was first published by Digiday sibling Modern Retail. Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks for three of its core brands: The North Face, Vans and Timberland. The company, which recently reported a 2% rise in revenue for its second fiscal quarter, knows it’s at a crossroads as
How The North Face, Vans and Timberland are trying to transform their businesses in 2026 Read More »
This week’s Media Briefing looks at the impact of Google’s latest core algorithm update on publishers’ search visibility, and how the changes signal a shift in rewarding scale and pageviews. Top U.S. news publishers lose search visibility The Atlantic sues Google, Arena Group leans into creators, and more. Top U.S. news publishers lose search visibility
Together, AdExchanger and AdMonsters form the leading platform for the Ad Tech, Publisher and Ad Ops Community [New York, NY, January 14, 2026] — The Chief Marketer Network today announced that AdMonsters will officially join AdExchanger, unifying content onto a single website, AdExchanger.com. The move is a nod to the rapidly evolving, increasingly intertwined relationship
AdMonsters Joins Sister Brand AdExchanger Read More »
The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Terms of the deal were not disclosed. The two companies first began talking about a potential partnership last
CPG Data Seller SPINS Moves Into Media With MikMak Acquisition Read More »
