Marketing

ABC World News Tonight remained America’s most-watched newscast.

The retail giant intends to buy adtech startup Vibe.co.

Today extends its total viewership dominance to 21 weeks.

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, HCP teams, agencies, analytics partners and privacy stakeholders are often working from different systems, signals and reporting frameworks. By the

The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience.

The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.

Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may have guessed, Concord, which is based in France, is a platform for agentic media executions.) “I’m not going to say

A new tool helps marketers appear in AI-driven recommendations.

The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.