Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s happening within retail writ large, beyond the data-driven advertising corner of the universe we normally focus on. This was only my second Big Show, so I can’t judge much in terms […]
Getting Lost In The Protocols At NRF’s Big Show 2026 Read More »
At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can
CES 2026: What’s Real – And What’s BS – When It Comes To AI Read More »
Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.
Coke creates chief digital officer role to keep pace with tech demands Read More »
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.
Why Dos Equis revived the Most Interesting Man amid category headwinds Read More »
Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.
Campaign Trail: Equinox uses AI to contrast fitness with digital fakery Read More »
Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI. The post CTV Is Stuck In Its Growing Pains. Can AI Save the Day? appeared first on
CTV Is Stuck In Its Growing Pains. Can AI Save the Day? Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Programmatic Pipes appeared first on AdExchanger.
Comic: Programmatic Pipes Read More »
A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing. The post Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads appeared first on AdExchanger.
Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads Read More »
There are some in the marketing and media industries who might not like what Forrester’s latest report into the use of principal media indicates — that it’s here to stay so you better get used to it. But the report, issued on Jan. 15, also suggests ways marketers, agencies and even publishers can use it
Forrester’s principal media report: It’s here to stay, so wise up on how to use it Read More »
The European Commission published provisional findings on Google’s ad tech stack, ruling that its wares (primarily AdX and DoubleClick for Publishers) have been dominant for more than a decade, further recommending billions in financial penalties, with a forced divestiture also in prospect. The provisional ruling was published yesterday, January 15, in a 363-page document containing
The EC further pushes to rein-in Google’s ad tech monopoly Read More »
