For marketers with a keen eye on brand safety and suitability, inclusion lists are something of a gold standard. And like gold, they’re expensive. Increasingly, media agencies are using generative AI to reduce the lift associated with inclusion lists. “In the past, you [could have] taken hours doing this,” said Tim Lathrop, vp of platform […]
Media agencies look to AI to reduce inclusion list toil Read More »
This week’s Future of TV Briefing looks at how much money people are actually saving through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity. Bundle economics YouTube TV’s power play, Disney’s TV power play, Netflix’s WBD play and more Bundle economics Streaming services are getting so expensive that they are
Future of TV Briefing: Streaming subscribers save $16 through bundles Read More »
The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by the Supreme Court in its ruling in NCAA v. Alston, an antitrust suit that essentially uncorked sponsorships and other revenue-earning opportunities for college athletes – now known as NIL deals (for
CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
Inside Lowe’s social-first holiday push as Gen Alpha enters the market Read More »
Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.
6 questions with Barclays’ US CMO Read More »
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity Read More »
Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.
What marketers are missing as loyalty drivers evolve: report Read More »
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace. The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC’s 2025 third-quarter earnings call on Nov. 4. Vogel described the Microsoft marketplace as an “a la carte” pay-per-use
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. The post Roku Jumps On The API Bandwagon For Its Self-Serve Ads appeared first on AdExchanger.
Roku Jumps On The API Bandwagon For Its Self-Serve Ads Read More »
Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households to their digital devices. This is ID5’s first acquisition since the company was founded in 2017. Mathieu Roche, ID5’s CEO and co-founder, declined to share terms, but said he expects the company to get a
Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition Read More »
