The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue guidance for the current trading period meant its stock was down in the early hours after the bell. Related Insights The Programmatic Marketer How The Trade Desk faces growing challenges amid rising competition […]
What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best. Every day millions of people interact with JCDecaux’s digital advertising screens in cities, shopping malls, rail stations and airports. We work
Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences Read More »
To promote a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
IHOP promotes pancakes with low-tech aesthetics, experiential play Read More »
“Really Philly Good” introduces a new brand character, Phillyboy, and represents the the Kraft Heinz spread’s largest marketing investment to date.
Philadelphia’s new brand platform positions cream cheese as kitchen staple Read More »
Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on
From Avoiding Bad Ads To Demanding ROI Read More »
For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix
No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing Read More »
Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and targeting options – you know, the stuff that makes streaming worth the premium CPMs. Then Amazon showed up with
Warming Up To Netflix Ads; OpenTable Is OpenTo Ads Read More »
The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a coherent strategy or the necessary tools. Those are the top-line findings of new research released yesterday from marketing intelligence
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending. From tudum to ta-da WBD’s latest bids, OpenAI’s Hollywood envoy and more From tudum to ta-da Netflix’s move to take its ad platform in-house last year is paying off. This is a
