Marketing

Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an […]

A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests and those of their clients. For media consultant Nick Manning, a former CEO of OMD U.K. and chief strategy officer

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report. Measuring the universe Meta’s creator courtship, Disney’s runaway “Bachelorette” and more Measuring the universe What’s with all the hubbub over Nielsen’s delayed The Gauge TV viewership report

The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how search dollars are spent. As generative AI upends how people search and shop, marketers are funneling more dollars into the industry’s latest buzzword de jour: generative engine

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your content for money, and not yet a boom in the money from those deals. So there seems to be more

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream

Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require. And that only happens if clients are willing to pay for it. Most aren’t. S4 Capital CEO Sir Martin Sorrell said as much on his marketing group’s latest earnings call yesterday — a

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance