Digital Marketing

This isn’t just entertainment – it’s cultural strategy. Bad Bunny brings youth, multiculturalism, and global appeal to a franchise seeking its next era of relevance.

The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it will have grown to $11.73 billion a decade later, despite the deceleration.

TV and video-focused ad-tech company Cadent says it has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

Following the rollout of its recent “Nearby Feed,” TikTok is continuing to experiment with its home feed experiences, announcing “Shared Feed,” a way for users to take part in communal scrolling.

The developer of ICEBlock, Joshua Aaron, has sued the Trump administration for allegedly making “unconstitutional threats and demands” that coerced Apple into removing the app from its marketplace.

Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Network, bringing Havas ANZ’s local staff to 450.

After The European Commission issued a fine of EUR120 million to X – its first significant fine under the Digital Services Act – X CEO Elon Musk, X shut down the Commission’s ad account.

The Supreme Court on Monday declined to intervene in two separate disputes over how a Reagan-era privacy law applies to streaming video.

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.

The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company’s financially troubled cable TV networks group that includes CNN, TNT and HGTV.