Digital Marketing

The offering combines Adobe’s GenStudio suite with Dentsu’s integrated services and Merkury data and identity platform.

National TV ads from five linear TV networks and simulcast network airings of 11 games totaled $624.5 million, according to EDO Ad EnGage estimates – up from $514.0 million a year ago.

Netflix this week laid out its slate of new content for the coming year, highlighting partnerships and projects with A-list creators and stars.

Last year’s Super Bowl Advertising Benchmark Index says the average ad-effectiveness score for all Super Bowl ’24 ads hit a subpar 97 index – below the 100 ABX Index for in-game ads.

It’s not the only company to break DEI promises — but it may wind up being the most despised.

LinkedIn increased its revenue over the course of 2024, according to Q2 results from Microsoft, which bought the social B2B platform in 2016.

LinkedIn increased its revenue over the course of 2024, according to Q2 results from Microsoft, which bought the social B2B platform in 2016.

You need to go wayback for that one, but the good news is, there’s an indelible way to fact-check attempts to gaslight us.

Meta’s Q4 results show steady growth. The company has exceeded expectations in revenue across departments least likely to be profitable, including its Reality Labs division.

Meta’s Q4 results show steady growth. The company has exceeded expectations in revenue across departments least likely to be profitable, including its Reality Labs division.