Digital Marketing

With its Roku acquisition, Fox bought the most valuable piece of living room real estate: the OS that decides what you see when you turn on the TV.

Fox is averaging 5.7 million average viewers so far, with Telemundo, Peacock, and Telemundo digital platforms at 5.3 million. The most-viewed match so far (U.S.-Australia) on Friday had 20.7 U.S. viewers overall.

“The thing I have to harp on to a bunch of CMOs all the time is the staying power that they have with content creators on YouTube,” the elite pro golfer and content creator told festival attendees this morning.

“It feels like people are much more crazy here,” actor Alan Cummings said about the vibe at the ad festival vs. the film festival. “Everyone’s like, ‘Dude!’”

Over the immediate term, AI-native firms will get more out of AI and do more with AI, as big brands watch and learn. Big brands can afford to be behind at the get-go.

The Stagwell chairman-CEO wrapped his conversation with American Eagle’s Craig Brommers by playing a clip from Apple TV’s dystopian “Murderbot.”

How much more are consumers who use ad blockers worth? A lot more. These highly valuable consumers defy industry assumptions, according to new data.

“What it’s basically telling us is that brand is actually going to be more important in an AI era, not less,” WARC’s Aditya Kishore said this morning, teeing the slide up.

Anchorman Tony Dokoupil this week flew to the defense of the new leadership regime at CBS News led by internet firebrand Bari Weiss.

Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.