Digital Marketing

The company also designed and launched measurement capabilities and a landing page with sign-up instructions, video guides and documents to get started.

James Murdoch, the youngest so of Rupert Murdoch, is in talks to buy Vox Media’s New York magazine and the Vox podcast division, according to sources familiar with the talks, The Wall Street Journal reports. But the purchase by Murdoch’s Lupa Systems, an investment company, is not yet final. Rupert Murdoch owned New York magazine

Meta and CEO Mark Zuckerberg “engaged in one of the most massive infringements of copyrighted materials in history,” book publishers and “Presumed Innocent” author Scott Turow allege in a new lawsuit.

“Our goal is to make TikTok ubiquitous. There are over two billion ‘New Screens’ outside of mobile and our goal is to be on all of them,” says TikTok’s Dan Page

TikTok’s “Out of Phone” ad program is expanding to additional real-world placements via a partnership with DOOH media company Vistar Media.

Along with new privacy restrictions, the bill will prohibit streaming services from transmitting ads at a higher volume than content.

Artificial intelligence has moved from experimental to operational in the past six months – changing how advertisers plan, buy, create and measure campaigns.

The new media-buying fee, called a “fractional advertising contribution,” or FAC, will be charged to use the ANA’s crossmedia measurement platform Aquila.

Social media video ad spend will grow at a faster pace – 13%, to $31.9 billion – than CTV at 11% (to $29.3 billion) for the first time.

Google, Microsoft, and xAI plan to give the U.S. government early access to new AI models before releasing them publicly under a new deal.