The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ and HBO Max also contributing.
Ad-Supported Streaming Share Rises In Q1, Cable Sinks Read More »
Everybody describes themselves as storytellers these days, but one storyteller who stood head and shoulders above the rest was Tom Dreesen.
Comedian Dreesen Was Consummate Storyteller Read More »
“Brands have mastered time travel,” Edelman AI Product Manager Sydney Watson explained during her “New Voices” presentation this morning, adding, “We know how to make people miss something. And we know how to make people want something.”
Cannes Enters Warp Speed, Traverses Time & Space Read More »
“The business executives are in the room, and they’re thinking about, not incrementalism, but, like, really exponentialism,” OpenAI’s Denise Dresser told festival attendees this morning, ushering in a new era in marketing.
OpenAI's Dresser: Exponentiality Is The New Incrementality Read More »
She discussed her life, career, brands, the reason we’re all here — and more — in a discussion with Cannes Lions Chairman Philip Thomas.
Oprah Despised Being A Brand, Then Came To Embrace It Read More »
The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all week. Here’s a sampling of Tuesday’s announcements.
Cannes Day 2: Omnicom's Fan Graph And Other Holdco News Read More »
Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow more relevant personalized ads on Netflix, along with closed-loop, first-party measurement.
Omnicom Partners With Netflix To Power More Personalized Ads Read More »
Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind, the founder and CEO of Bestever, was named director of product for Samba and will be joined by the full Bestever team. “Samba has something most AI companies can only dream about: a truly independent, deterministic
Samba Acquires Bestever AI, Names Govind As Director of Product Read More »
Journalists have found refuge in email newsletters as media organizations reduce staff and audiences are skeptical of legacy institutions, The Washington Post writes. Typical is Ryan Broderick, who in 2019 created a backup plan while working as a reporter for BuzzFeed News. He created a newsletter called Garbage Day about web oddities. He was fired by Buzzfeed in
Journalists Turn To Newsletters To Maintain Their Careers Read More »
Prediction market Polymarket said it is auditing its promotional content following a Wall Street Journal (WSJ) report that alleged the firm apaid online content creators to generate videos that falsely showed customers winning $1.9 million, according to CBS News. Polymarket told the WSJ if the content review. The WSJ based its report on interviews with social media
'Wall Street Journal' Article Alleges False Claims Read More »
