Digital Marketing

Virginia says a district court judge blocked enforcement of the time limits “based on a threadbare record and untested contentions.”

OpenAI has hired David Dugan, a former ads lead at Meta, as the AI firm’s vice president and head of global ads solutions. The move identifies the dominance large language models will have on advertising and website traffic.

For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time.

The Supreme Court on Monday turned away the search advertiser California Crane School, which had petitioned to revive its claims that Apple and Google conspired to avoid competing in paid search.

The new media-buying capabilities focus on integrating Google’s Gemini AI model more fully into the Google Marketing Platform to help marketers better predict consumers’ next steps and use agentic technology more effectively to match brands with content creators.

COMvergence reports the Groupe’s total new business (including wins, losses and retentions) was nearly $10.5 billion, dwarfing all competition.

“Unscripted” TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.

Brands still close the sale, but AI gets the first date and sometimes picks the outfit.

Frankie Taylor Paul went from flying high on Sunday to crashing on Thursday.

The science-fiction adventure film – expected to deliver $50 million to $60 million – became the top-grossing domestic movie of the year so far.