Digital Marketing

As AI saturates feeds with synthetic posts, the retailer is expanding gritty, first-person storytelling from athletes.

Financial strength will determine the winners and losers in the media industry, said Jon Miller, the former chief executive of AOL, according to Financial Times. The era of “big money media” has begun. “Access to capital is now the single biggest factor [of success], not creative talent or programming, which used to be the determinant,” Miller said. 

AdLarge Media, an audio media firm, has added senior staff following its purchase of Inlet Media. Patrick Cedrowski, the co-founder of Inlet Media will become chief technology officer of AdLArge and the fwd. network, a new position. And Inlet Media co-founder Brian Egan has been named vice president and head of product.

Most advertisers have included Microsoft Advertising in their marketing mix or are planning to do so, a LinkedIn poll shows. Of the 200 respondents, 42% are already using Microsoft Advertising, and 36% plan to, according to Search Engine Roundtable. 

Sequoia Capital, an early investor in Google, Apple, Airbnb and Stripe and other Anthropic major rivals like OpenAI, now is lining up a major investment in Anthropic, as part of a first-time funding round set to raise tens of billions of dollars.

Those who fully understand the ins and outs of our globally connected world and how to manipulate and exploit them shall inherit the Earth – if they can get away with it.

The German media giant Axel Springer has had a shakeup in its editorial management. Jan Philipp Burgard, the editor in chief of Welt, left after allegations of inappropriate behavior toward female employees at a Christmas party last year, sources reported, according to The New York Times. Burgard said in a linked-in post that he decided to leave

Co-founder Gideon Lichfield is the former editor in chief of “Wired.”

A divided federal appellate panel has refused to reinstate a lawsuit alleging that the Republican National Committee violated a robotexting law by sending an unsolicited video message to an Arizona resident’s cell phone.

California Crane School says it should have been allowed to proceed with allegations that Google’s search partnership with Apple resulted in higher prices for search ads.