Digital Marketing

Ta-Nehisi Coates, Junot Diaz, Laura Lippman and other authors are asking a federal judge to authorize an appeal of his pro-Meta ruling in a dispute over the tech company’s alleged use of pirated books to train Llama.

In the old days, Nielsen could make a new media supplier “currency.” These days, it’s MRC accreditation. Point-of-Care is a case in point.

We finally got to see what happens when a journalist stands their ground in the face of Trump’s lies. He calls them “stupid” or “crooked,” gets up and storms out.

For the first time, advertisers can buy Samsung Ads’ smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google’s DV360, powered by Magnite’s SpringServe, the company says.

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

The solution – Dentsu stressed it is not a full-blown agency – will be comprised of a small team led by Christine Cotter, most recently president of social innovation at WPP’s Ogilvy. Earlier she was a social media executive at Amazon.

Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network.

Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO.

David Ellison, Paramount’s chief executive, promised “60 Minutes” correspondent Lesley Stahl that he will respect the editorial independence of the program, The New York Times reports. This is the first indication that Ellison is personally taking steps to calm the disruption that followed the firing of several correspondents and the show’s leadership, an overhaul overseen by Bari

Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network.