Digital Marketing

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus – everywhere.

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus – everywhere.

The new business made possible with the acquisition of Tomoro, an applied AI consulting and engineering firm that helps enterprises turn AI into operational advantage, also announced today. The acquisition will bring 150 experienced engineers and specialists to OpenAI.

New shows for this season have already inked some upfront deals and sponsorship. ” ‘Baywatch” has been an incredibly strong performer in the ad community,” says Katrina Cukaj, Fox EVP of entertainment ad sales.

Most marketers expect their 2026 budgets will increase or stay the same, according to a survey by iSpot, Martech Cube reports. Of those polled, 31.5% expect to boost their spending, while 41.5% will hold steady. On average, they plan to allocate more than 37% of their 2026 TV budgets to Upfront buying, and 37% expect

Santa Clara County, California has sued Meta Platforms, accusing it of tolerating fraudulent advertising on a global basis, Reuters reports. The suit filed on Monday alleges that Meta profited from Facebook and Instagram ads promoting scams, and seeks restitution, civil damages and an order barring Meta from engaging in unfair business practices.

The new “Rockford,” slated to premiere next January and starring David Boreanaz, was one of four new scripted shows – two dramas and two comedies – announced by NBC for next season.

“Dynamic TV creative” is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Video series and films based on the viewer’s shopping behavior.

Andrew Morse is stepping aside as head of The Atlanta Journal-Constitution after the publication has achieved only modest results by killing its print edition and going all-digital, Nieman Lab reports The AJC, one of two newspapers still owned by the Cox family, now has 101,000 digital subscribers, far below the half million Morse was aiming

Byron Allen’s Allen Family Digital is buying a 52% stake in BuzzFeed for $120 million, The New York Times reports. Allen, a comedian turned entrepreneur, will become chief executive of BuzzFeed. He replaces Jonah Peretti, who will assume the title of president of artificial intelligence. Allen will remain as chief executive of Allen Media, owner of