Digital Marketing

U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago.

Little more than 40% of the youth-safety features offered by TikTok, Instagram, Snap and YouTube work as advertised, according to a report from the Cybersafety Research Center, Scripps News reports. The researchers tested 86 safety features and found that only 35 worked as described and that children could find and use them. The companies disputed

Hoffman Media Group is acquiring Audacy’s six-station radio group in St. Louis, Radio Magazine Online reports. This marks the first entry into radio by the family owned company. The transaction includes News/Talk KMOX-AM/FM, News/Talk KFTK-FM (97.1 FM Talk), Hot AC KYKY (Y98), AC KEZK (102.5), Urban AC WFUN-FM (96.3 The Lou), and Urban CHR WHHL

Australia’s Competition and Consumer Commission has taken Amazon to court, alleging that the company foisted unfair Prime Video contract terms on consumers, Reuters reports. These provisions allowed Amazon to add advertising to its video streaming platform. Over 1 million annual subscribers were affected. “We allege that Amazon AU included multiple unfair terms in its contracts

Through a partnership with iHeartMedia, TikTok’s campaign for Madonna’s upcoming “Confessions II” will embrace ‘phygital’ – a mix of physical and digital – experiences for consumers and fans.

NetChoice said in court papers filed Monday that it may ask the 6th Circuit Court of Appeals to reconsider its recent decision allowing Ohio to enforce a parental consent law.

Instagram has begun testing new ways for users to select what types of content they are seeking from the platform’s recommendation algorithm.

Liz Reid, VP and head of Google Search, explained how one word searched in Google AI Overviews “broke” the technology.

“Subordinates who exercise the President’s power are subject to removal by him,” Chief Justice John Roberts wrote.

Traditional segmentation, like age, gender, and interests, has a weak connection to purchase. The shift is toward AI look-a-like model, instead of broad demographic buckets,