Digital Marketing

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools.

Could collective share grow to 50%-55% of overall upfront dollars – up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues – and outcomes.

Could collective share grow to 50%-55% of overall upfront dollars – up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues – and outcomes.

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television.

Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search engine,” Dohrn says. “That’s what most people are doing wrong. They’ve tried to replace Google Search with ChatGPT, and it is a tremendous waste of time because you’re not utilizing

Roblox has named youth marketing tech platform SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly

Roblox has named youth marketing SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly and transparently,

Bloomberg Media has formed a partnership with Cision to expand access to its journalism within CisionOne, Cision’s media intelligence platform, Market Screener reports. This will allow Bloomberg.com Group Subscribers to view and engage with Bloomberg reporting alongside the platform tools they now use to track news. In addition, enterprise communications teams gain easier access to

The Trade Desk has confirmed a report in AdWeek that Anders Mortensen has left his post as chief revenue officer after seven months with the company. The firm has no immediate plans to fill the slot, and will instead hire additional vice president senior vice president-level managers under chief operating offiver Vivek Kundra.

The NAD says online prediction platform Kalshi failed to participate in a review of ads posted to social media by influencers.