Digital Marketing

Microsoft’s Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long before AI agents serve up citation or referral traffic to publisher or content sites.

Microsoft’s Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long before AI agents serve up citation or referral traffic to publisher or content sites.

Raisin Bran, Instacart, Hellmann’s and Liquid I.V. tip their hand as Game Day nears.

TikTok has announced the launch of two new ad solutions designed to help streaming platforms and entertainment advertisers engage users directly in the feed.

Google’s Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV.

Yelp has agreed to acquire AI-powered lead management and communications firm Hatch for $270 million, with an additional $30 million of employee retention to be paid out over two to three years.

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.

Cumulus Media, parent of the Cumulus Podcast Network, has formed a partnership with Eon Media, to develop and artificial intelligence-powered audio projects, Inside Radio writes. The arrangement will leverage Cumulus’ podcast portfolio and its 395 broadcast radio stations.

If I have one complaint about the IAE’s new “AI era” principles for ad ethics, it’s that they fail to address the ethics of AI agents that will be intermediating brands and consumers.

The show earned 18 billion minutes streamed for its most recent (seventh) year – driven largely by its massive 37-episode season.