Digital Marketing

Consumers trust independent third-party sources much more than AI or brands when a brand says one thing and an AI chatbot says another. Consumers do not automatically believe either source in this situation, and end up doing their own research to find the truth.

Meta wants to immediately appeal a decision requiring it to face claims by Android users who said they were secretly tracked on mobile websites.

“Each day SB 2420 is in force, minors are denied access to news, educational content, and platforms for creative expression,” students argue in an emergency petition to the Supreme Court.

WPP said Shah will work with WPP’s management team and board on developing a strategic plan for competing effectively and achieving long-term growth.

Organic impressions – not paid media ad impressions – have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first “impression” a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?

Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. Earlier this month, Accenture Song acquired creator and social agency Whalar. At first glance, these transactions appear unrelated. In fact, many industry observers might view them as duplicative. Why acquire a creator agency when you already have creator capabilities? Why buy another data

The “closed proof of concept” launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer’s sales.

No, my headline isn’t a typo. It was just a way of piquing your interest about a new kind of, well, “peak TV.”

The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to Luminate, at 5 each for both broadcast and streaming.

Hot on the heels of its live-streaming support of President Trump’s UFC event on the White House Lawn, Paramount is partnering with the patriotic prez to air his “Presidential 1776 Award” show on CBS.