Gray Media Gains Access To Madhive's Demand-Side Platform In Partner Deal
Gray Media — a firm that now serves 117 full-power television markets, reaching approximately 37% of U.S. television households — has formed a strategic partnership with Madhive that will provide it access to Madhive’s AI-powered demand-side platform media platform that powers more than 50,000 campaigns per day, PPC Land reports. Gray can make use of Madhive’s […]
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