Shopline and its parent company JOYY have settled a copyright lawsuit filed by Shopify, Reuters reports. The suit accused Shopling of copying its software to build a competing product. “Shopline copied our Dawn theme, rebranded it, and sold it against us,” said Shopify general counsel Jean Niehaus in a statement. “We took them to court […]
Shopline And Shopify Settle Their Software Copyright Suit Read More »
Pinterest is offering a feature that will help advertisers better understand how their ad campaigns are doing in various countries, ALMCorp. reports. Residing on Pinterest’s ad platform, the “markets view” feature is designed to give businesses the ability to see how their PIN campaigns perform across several regions simultaneously. It is designed for businesses that sell their products overseas or plan to start doing so.
Pinterest Helps Advertisers Track Their Overseas Campaigns Read More »
Delta Air Lines has expanded its Delta Sync platform by integrating The Wall Street Journal and The New York Times into its connectivity portal, Travel And Tour World reports. Premium passengers with real-time news and business intelligence. Delta is also integrating video content from the publications into its seatback entertainment systems in nearly 900 aircraft,
Delta To Feature 'Wall Street Journal,' 'New York Times' Content On Planes Read More »
As X becomes more focused on video, it is now is looking to ramp up the presence of creator-driven livestreams, implementing a designated “Live Studio” and payout incentives.
X Doubles Down On Livestreaming With Studio, Creator Incentives Read More »
Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion.
Reddit Unveils Ad Variant Testing Tool Read More »
Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion.
Reddit Offers Advertisers Testing Tool To Compare Ad Variants Read More »
Besides the national TV spot, Ford is running full-page print newspaper ads in all of its plant cities to directly thank team members.
Ford Launches MLB Campaign Playing Up Quality Read More »
Brands join L’Oreal in hopes that pretty-in-pink loyalty tops critical reviews.
Dove, Victoria's Secret Pink-Pile On 'Elle' Read More »
Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology.
Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus Read More »
Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.
Programmatic Shift: Impact Of Agentic Media Buying Read More »
