Digital Marketing

Could the flurry of recent business and consumer news coverage of Paramount buying WBD – and ultimately beating out a Netflix deal – be a factor?

Brendan Carr, chair of the Federal Communications Commission, claimed on Friday that President Trump is winning his battle with the “fake news media,” The Hill reports. Speaking at the Conservative Political Action Conference, Carr said: “Look at the results so far. PBS defunded. NPR defunded. Joy Reid, gone from MSNBC. Sleepy-Eyed Chuck Todd, gone. Jim Acosta, gone. John Dickerson, gone. [Stephen] Colbert is leaving. CBS

Netflix raised the price of its standard ad-free plan to $19.99 per month last week, reflecting how the model has changed, according to The Hollywood Reporter. While streaming platforms offer users the ability to avoid most ads, advertising has become increasingly important. With the standard plan $4.50 more than it was when introduced three years ago, the

Versant, the parent company of CNBC and MS NOW, is one of several suitors in talks to buy the Vox Media podcast network, producer of around 40 podcasts, The New York Times reports. Podcasts are only one of Vox Media’s businesses attracting potential buyers. Others are the Vox portfolio of websites, including Vox.com, The Verge and Eater, and New York

PBS takes up three hours of prime time this week for a Ken Burns-produced documentary about Henry David Thoreau that is a lovely film to behold.

“Every day Virginia’s statute is enjoined, its children face greater injury,” Virginia’s attorney general says in a new filing with the 4th Circuit Court of Appeals.

Apple announced the appointment of Lilian Rincon to VP of product marketing for AI on Friday.

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeking enhanced reach across the national short-form video platform.

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and brands, and using AI to create shoppable video content.

Despite immediate hurdles for advertisers and marketers relying on automated tools, the ban could have a long-term positive impact on marketers prioritizing quality.