Digital Marketing

“New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite,” Nielsen proclaimed this morning, making me wonder what a “measurement suite” actually is. I’ve got the in-tabs to prove it.

The New York Health Information Privacy Act would have required app developers to obtain consumers’ opt-in consent before processing a broad range of health data for ad purposes.

WPP will lead creative and production for all brands except Neutrogena. Omnicom and IPG were incumbents on both the media and creative accounts.

They are bowing out of the card giving tradition to focus on charitable causes, like Innocean, which made cards but didn’t send them to anyone. Made of seed paper, they’re being planted in dirt around LA to help restore land damaged by last year’s wildfires.

Instacart said Monday it would end the use of an AI-powered tool that allowed retailers to charge customers different prices for identical items on the grocery delivery platform.

TikTok is still in the process of coming to terms on a deal that would result in an American-only version of its platform. According to a report by CNBC, TikTok CEO Shou Zi Chew alerted staff members about a deal with the White House that will officially begin on January 22, 2026, one day prior

The California governor last week unveiled the state’s own “Top 10 Criminal Cronies” list — all of them convicted felons — with you-know-who at the top.

Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. “Merchants need to remain the merchant of record,” says Scott Hendrickson, CRO of firmly.ai.

AT&T and the BBB National Programs National Advertising Division have resolved a dispute over the commercial “Ain’t Our First Rodeo.”

Emboldened by the CBS News special “Town Hall With Erika Kirk,” in which she starred as moderator and host, Bari Weiss is using the show as a launchpad for more town halls.