Digital Marketing

The traditional practice of developing a creative asset and adapting it across all channels has given way to a model in which consumers interact with brands through multiple platforms, devices, formats and AI-powered experiences, Omnicom Media writes in a new study: “Connected Content: The Force Multiplier for Maximizing Brand Influence,” Portada reports. Companies now seek […]

Village Media, which began as a digital-first community news site, has evolved into a network of profitable local operations, thanks to the realization by Jeff Elgie, its founder and CEO, that this is where the audience had gone, Editor & Publisher reports. Richard Gingras, a former Google executive who is now Village Media’s board chair,

Bending Spoons, a Milan-based tech conglomerate that has acquired several brands, including, AOL and Vimeo, went public on the Nasdaq this week, briefly reaching a market capitalization of over $25 billion, TechCrunch reports. Its focus is to make the brands more financially successful through tech and AI, and often price hikes and layoffs. Matteo Danieli,

Apologies for getting dark on what should be an uplifting celebration of America’s 250th birthday. But as someone who has been covering its media for nearly a fifth of that time, it has gotten increasingly darker, especially recently. Consider some of the stories I covered in the days leading up to Independence Day.

A broad interpretation of the 1988 Video Privacy Protection Act would result in “a sweeping and harmful transformation of the internet,” the Chamber of Commerce tells the Supreme Court.

With 24.4 million viewers, the Fox Television Network telecast was the most-watched English-language airing for a soccer match, according to preliminary Nielsen data.

Privacy watchdogs oppose Musk’s petition, but an Iowa-led coalition of 12 states are backing Musk.

Privacy watchdogs oppose Musk’s petition, but an Iowa-led coalition of 12 states are backing Musk.

Meta is quietly rolling out “Pocket,” an app that invites users to create, share and discover playable AI-generated experiences called “gizmos.” It’s likely the fruit of Meta’s acquisition of startup Gizmo, now part of its Superintelligence Lab.

Comcast’s breakup marks the close of the Hollywood era dominated by moguls like Rupert Murdoch, Ted Turner, Sumner Redstone, John Malone and Brian L. Roberts, The Los Angeles Times writes.. “There was a time that Murdoch, Malone and Brian were really industry leaders who could affect change,” said Bank of America managing director Jessica Reif Ehrlich. “That’s not true any longer.” The shift