Digital Marketing

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and brands, and using AI to create shoppable video content.

Despite immediate hurdles for advertisers and marketers relying on automated tools, the ban could have a long-term positive impact on marketers prioritizing quality.

NASHVILLE — Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onstage at the ANA media conference here recommending agencies pivot their business model.

Tennessee is mulling a bill that would require children who make money from social media to put those funds into a trust account that they could access when they reach adulthood, The Tennessean reports. The bill would affect children ages 14-17. Those under 14 would be prohibited from monetizing their videos. 

While NBCU exits the first-run syndication business, Paramount is sticking with the business of selling content to broadcast TV stations.

Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Group reports. In addition, Trevor Fellows will lead Nielsen’s advertiser and agency relationships and Matt Devitt, who previously held that role, will oversee Nielsen’s national publisher accounts. Amilcar Perez, chief revenue officer, Nielsen Global Audience Measurement, to whom they will report, says: “Nielsen has become a one-stop-shop for our

TikTok launched its latest NewsFront showcase by highlighting a two-month old joint venture with USDS and promising greater things to come for advertisers, including richer storytelling formats, Marketing Dive reports. “What’s standing here today, I am genuinely proud to say, is the strongest, most secure, most creative platform we have ever built,” said Khartoon Weiss, vice president and general manager

The Trump administration has settled a lawsuit alleging that three federal agencies coerced social-media platforms to suppress posts on COVID-19 and the 2020 presidential election, USA Today reports. The attorneys general of Missouri and  Louisiana were among the plaintiffs. The Surgeon General’s office, the Centers for Disease Control and Prevention and the Cybersecurity and Infrastructure Security Agency are prohibited

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand Prix as a result.

According to Horizon, the appointment “reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes.”