Digital Marketing

On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This is determined by the percentage of viewers who complete watching the ad message.

Stagwell’s The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport.

Microsoft announced the “Microsoft Frontier Company” on Tuesday as a new operating business focused on delivering AI support for its clients through enterprise AI engineering expertise.

“Consumer headwinds are already flowing through to advertising budgets,” the analysts at Madison and Wall note – something that has also manifested in U.S. Ad Market Tracker data.

Three of something constitutes a trend, and that is what TV has accomplished in the bad-neighbor space with a new one from Netflix that premiered this week.

Additional capabilities will be announced in the future, according to the company.

Paramount Skydance will withdraw from United International Pictures (UIP), a film distribution joint venture, with Universal Pictures in order to gain European Union approval for its acquisition of Warners Bros. Discovery, The Hollywood Reporter writes. Antitrust regulators urged Paramount to drop its UIP stake to calm antitrust concerns expressed by European cinema operators and to

The media business is being increasingly shaped by a small group of billionaires like Jeff Bezos, David Ellison, Michael Bloomberg and Marc Benioff, whose interests go far beyond journalism, according to an analysis by Observer. Their decisions have an impact on newsroom direction and public trust as they control the most visible outlets in the

Charles H. Townsend, who was chief executive of Condé Nast during a period in which the company and other media firms were rocked by falling ad revenues and the shift from print to digital, has died at age 82, The New York Times reports. Townsend, who started his 12-year tenure in 2004, oversaw the closures of Gourmet, Details and Lucky.

The News/Media Alliance has submitted an amicus brief to the Supreme Court, calling for a narrow definition of consumer under the Video Privacy Protection Act (VPPA). It says a consumer is someone who subscribes to audiovisual materials and that definition has been accepted by the Sixth Circuit and the D.C. Circuit courts. A broader view