Digital Marketing

Almost Half Of Global Ad Spend Is Going Through Platforms, Not Agencies

The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that traditional agencies have always served. Below the surface are small-and medium-sized advertisers who never engage agencies, but rather work directly

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Trump Administration Subpoenas 'NYT' Reporters

Several New York Times reporters have been subpoenaed after they reported on security concerns regarding the new Qatari-donated Air Force One, the Times reports. The subpoenas, some of which were served at the reporters’ homes, seek to force the journalists to testify before a federal grand jury in New Yor on Wednesday. They mark an escalation in President Trump’s

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Google Offers Search Setting That Can Train AI

Google is rolling out a new setting in its Search services called Search Services History, and is using the searches to train AI, Fox News reports. This includes queried files, images that were uploaded, voice searches and Search Live recordings. When turned on, the Save Media setting can allow Google to save media from Search services interactions to improve Google’s AI models

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