Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started
with AI tools instead of Google or Bing, research shows. And 60% of searches end without a click, the users getting their answers from AI summaries. Moreover, these behaviors are accelerating. Winning
in these conditions requires seeing paid search, organic SEO and AI visibility as one integrated system.