Digital Marketing

Most of those polled in a MediaSense survey said they associate OBR with strong client-agency relationships. And around three-quarters also believe AI will accelerate the shift to the OBR compensation model.

The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was published by Dencentriq. the campaign produced a 20% hike in the Quality Visit Rate, a 61% rise in the international

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I used AI in the texts,” admitted Casdorff. “I should have made that clear and therefore not allowed them to be

The United Arab Emirates has set a minimum age requirement of 15 for access to all social-media platforms operating in the region, while requiring the platforms to verify users’ ages.

A federal appellate panel ruled that Ohio can enforce a law that restricts teens’ ability to use social media platforms.

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences.

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming experiences.

Washington state’s highest court has upheld Meta’s $35 million fine for violating a law requiring requiring online companies to disclose detailed information about political ads.

If the jargon-heavy pitch narrative is broken, how do we fix it? Publicis’ parody video highlights what’s broken.

The Knicks’ sponsorship deals have risen to 59, including many seven-figure deals. Major sponsors include JPMorgan Chase, Nike, Lexus, PepsiCo and Anheuser-Busch. The team’s valuable team jersey patch sponsor is Experience Abu Dhabi.