Digital Marketing

Minnesota’s AG is pressing a federal judge to reject NetChoice’s bid to block a new law that requires social platforms to display cigarette-style warning labels every time someone accesses a platform.

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group’s new album and six decades of rock-and-roll lore.

Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal judge said Wednesday.

Major platforms need transparency to enable viewers of ads to identify when they are generated using AI. Some are driven by global regulations and laws and others by individual companies.

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish projection.

Stagwell’s National Research Group finds most AI users don’t really know what it is or what its potential is beyond basic search.

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, “skip-enabled” functions and the type of ad formats on that platform.

The sheer breadth of the categories, shows, platforms and Emmy nominees is a clear reflection of the size of the world of television today.

Several media outlets, including The New York Times and the Daily News, have asked a federal judge to impose sanctions on OpenAI, alleging that the firm “chose obstruction” and is hiding evidence in the copyright infringement case now in discovery, U.S. News & World Report  writes. The Thursday filing argues that OpenAI is not releasing data sets and ChatGPT logs that