Digital Marketing

Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind, the founder and CEO of Bestever, was named director of product for Samba and will be joined by the full Bestever team. “Samba has something most AI companies can only dream about: a truly independent, deterministic […]

Journalists have found refuge in email newsletters as media organizations reduce staff and audiences are skeptical of legacy institutions, The Washington Post writes. Typical is Ryan Broderick, who in 2019 created a backup plan while working as a reporter for BuzzFeed News. He created a newsletter called Garbage Day about web oddities. He was fired by Buzzfeed in

Prediction market Polymarket said it is auditing its promotional content following a Wall Street Journal (WSJ) report that alleged the firm apaid online content creators to generate videos that falsely showed customers winning $1.9 million, according to CBS News. Polymarket told the WSJ if the content review. The WSJ based its report on interviews with social media

TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality with enhanced brand-creator connections, primarily powered by AI.

WhatsApp’s new leader will be Kunal Shah, the Indian entrepreneur and founder of Cred, a fintech startup that Meta has decided to invest $900 million into during a recent financing round.

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is “dead in the Senate,” Senator Richard Blumenthal (D-Connecticut) said Monday.

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is “dead in the Senate,” Senator Richard Blumenthal (D-Connecticut) said Monday.

A Texas law requiring Google and Apple to prevent minors from downloading apps or making in-app purchases without parental consent “unconstitutionally intrudes” on parents’ relationships with their children, the conservative organization Patriot Voices argues to the Supreme Court.

When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.

The agency will oversee integrated media strategy, planning and analytics.