Digital Marketing

OpenAI has no plans to share ChatGPT advertising revenue with publishers, Varun Shetty, vice president of media partnerships for OpenAI, said on Tuesday, Press Gazette reports. Appearing at the WAN-IFRA World News Media Congress in Marseille, Shetty was asked if revenue would be shared. “Not at this point,” he said. Shetty added that he did not see traffic as the […]

Substack is launching “Reply Rules,” which allows creators to shape how users interact with their posts and allows creators to decide how users comment on their posts, reply to Notes, or interact in Chat.

“Logic for ad targeting sits inside the container, and the container sits inside the supply side platform infrastructure,” PubMatic Director of Product Marketing Punit Shah told MediaPost.

If Louisiana’s social media restrictions take effect, “all users will lose their ability to speak anonymously online and face increased risks of privacy invasions and data breaches,” digital rights advocates say.

As it prepares for the World Cup, TikTok’s U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time.

X Corp. says the settlement terms were “imposed on a company that no longer exists.”

X Corp. says the settlement terms were “imposed on a company that no longer exists.”

Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications.

While some international and local papers offer ad-free subscription options, the Post is the first of the Big 3 (New York Times, Wall Street Journal) national U.S. newspapers to do so.

As part of its “Football Nation” marketing, Pepsi is offering fans browser extensions that automatically change “soccer” to “football.” What’s next, “No Coke, Pepsi?”