Digital Marketing

A federal judge on Monday temporarily blocked Paramount from completing its $110 billion acquisition of Warner Bros. Discovery.

Stagewll is removing ad-tech intermediaries and building its own private platform to determine how ad space is selected and bundled for its clients, rather than relying on automated third-party ad exchanges.

“The Odyssey” overdelivered from pre-opening estimates of $80 million to $100 million, driven by word-of-mouth marketing, with a 95% score from Rotten Tomatoes’ critics reviews and 97% from the film’s audience.

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.

The Paramount-Warner Bros. merger may not receive UK clearance, by the deadline of September 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known whether UK Culture Secretary Lisa Nandy will issue a “public interest intervention notice,” which would lead to investigations. The merger could close without UK support, but Paramount

The Paramount-Warner Bros merger may not receive UK clearance, by the deadline of Sept. 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known if UK Culture Secretary Lisa Nandy will issue a  “public interest intervention notice,” which would lead to investigations. The merger could close without UK support, but Paramount has intended

President Trump’s threat to revoke the broadcast licenses of  media that anger him, including those that decided not to run his speech last Thursday—namely, ABC and NBC—is drawing pushback from media firms and commentators, Politico reports. “We’ve never in this country had a law that permits a royal decree for news coverage,” said Robert Corn-Revere, a former

Madison Square Garden Entertainment has sued Wired magazine over its report alleging that the Garden keeps a secret watchlist of LGBTQ celebrities and that it assigns “risk scores” while also tracking their race and gender identity, Fox News reports. The Garden contends in its defamation suit that Wired used stolen data to invent a false narrative. Wired says it stands behind

A federal judge has blocked South Dakota from banning advertising for abortion pills, saying that it violates freedom of speech, Associated Press reports. The state had passed law prohibiting the distribution and advertising of abortion services, including the pills. “This ruling says the state cannot ban information about abortion, no matter what you think about