Digital Marketing

'NYT's' Sulzberger Warns AI Giants Are Harming Journalism

New York Times Publisher A.G. Sulzberger lashed out at AI companies during a speech at the WAN-IFRA World News Media Congress, saying that they are “consolidating their outsize control over our data and our attention,” according to a transcript published by Reuters. Sulzberger charged, “Their hijacking of the public square is made possible by the original sin that animates

'NYT's' Sulzberger Warns AI Giants Are Harming Journalism Read More »

Consumers With Control Options Respond Better To Online Advertising

Consumers feel “ambushed and annoyed,” by digital advertising, and some are tuning out, according to The Harvard Business Review. But tests showed that consumers are less likely to feel that way when they have control of content or timing. Of two groups tested, the one able to exercise control showed 9-15% more attention to the ads and

Consumers With Control Options Respond Better To Online Advertising Read More »