A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand’s data to create bidding instructions based on predictions and value to that specific brand.
Hyundai Applies AI To Curated Videos To Drive Performance Read More »
Meta is reportedly accelerating its shift toward an AI-powered content moderation and ad-review strategy, rerouting more of its human review requests to large language models by the end of the year.
Meta To Use LLMs For Majority Of Content, Ad Review: Report Read More »
Turns out, Russia’s social design agency wants all three. Read how they’re already solving for the “two-audience problem” here.
Good, Fast, Slop: Which Two Do You Want? Read More »
CANNES — I spoke with agency, marketer and tech leaders here to find out what the next version of the business will look like. Here’s my take.
Takeaways On The Future Of Agencies Read More »
The Media Network of the Year award is won by the network whose agencies accrue the most points for shortlisted and awarded entries in the Media Lions.
Carat Wins Cannes Lions Media Network Honors Read More »
Now long out of office, President Obama is still the nation’s Comedian In Chief as he takes up a starring role in Larry David’s new HBO series “Life, Larry and the Pursuit of Unhappiness.”
Fun-Loving Ex-Prez Plays Along With Larry Read More »
Asia took bronze, silver and gold in the Young Lions media award this morning, including South Korea’s Cheil’s gold for “The Note: I’m Here.”
Asia Dominates Young Lions Media, South Korea Takes Gold Read More »
Broader permissions would give Google more options to use publishers’ content, including the ability to train its AI models.
Google Looks To Reportedly Broaden Publisher Licensing Deals Read More »
The New York Times has amended the copyright lawsuit it filed in 2023 against OpenAI and Microsoft, the Times reports. The new Times filing accuses Microsoft of encouraging OpenAI to train its AI system with articles from the Times and providing services to help it achieve this. But the paper dropped a claim that OpenAI had “secondarily” infringed on its copyrights by
'New York Times' Alters Complaint Against OpenAI And Microsoft Read More »
FCC Chairman Brendan Carr has accused Disney of running a “campaign of misinformation” about two investigations the FCC is conducting into it, The Guardian reports. Ads run by owner ABC drew 51,000 comments about the probe into whether “The View” violates equal-time provisions for political candidates, and 40,000 comments over the investigation into whether the FCC should
FCC Chair Carr Says Disney Has Spread 'Misinformation' Read More »
