Digital Marketing

Meta says it will appeal a pair of verdicts in New Mexico and California that awarded plaintiffs hundreds of millions of dollars, Fox Business reports. “We think we have strong grounds on appeal on a number of counts,” said Ethan Davis, vice president and head of global litigation strategy at Meta. “We think these cases threaten […]

Scam artists are targeting consumers with fraudulent investment schemes across Meta platforms, New York Attorney General Letitia James warned in an investor alert, Lohud reports. Scammers are using deceptive ads and “deepfake” technology on Facebook, Instagram and WhatsApp, James warns.   

Economist writers will no longer toil in anonymity, The New York Times  reports. The UK title will this summer start to roll out Economist Play, a feature of its mobile app, that will present shows hosted by Economist correspondents, including interviews with newsmakers and policy debates. Economist Play will be offered for about $15 per month.  

The shift from a heavy focus on retail to service firms, new businesses and digitally fluent marketers has made harder for local media companies to close advertising deals, says Gordon Borrell, CEO of Borrell Associates, Editor And Publisher reports. These newer groups think differently about where and how to spend money. 

The news, first reported Sunday by ‘The Wall Street Journal,’ comes months after Omnicom and Interpublic agreed to “ideological” media-buying restrictions to gain FTC approval of their merger.

IMDb’s Box Office Mojo shows the U.S./Canada movie theater business at $2.18 billion from January-April 13, almost 20% higher vs. 2025 and 2024 and higher than 2023’s take ($2.14 billion).

TiVo Ads President Matt Milne believes the scale and engagement of the company’s footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.

The premise is that consumers are tired of hearing direct, “corporate”-sounding ads and increasingly prefer “influencer” messages offering a more personal approach with real or perceived “trust.”

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons.

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed by Group Twenty Seven founder Pauline Jakober.