Digital Marketing

Prospective rulers Trump and Harris are now going to have to abide by a set of debate rules announced this week by ABC News.

Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on direct-to-consumer platforms,

The safeguards are focused on specific content recommendations including videos encouraging certain fitness levels and appearance, which have been linked to eating disorders and negative feelings among teens.

TikTok is updating its U.S. Election Center, an in-app resource showcasing informational tools aimed at keeping users informed during this election year.

There is a seemingly endless list of top musicians and groups who’ve objected to the former President’s appropriation of their work for his campaign.

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet’s second antitrust trial that starts next week.

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet’s second antitrust trial that starts next week.

Richard Hartell, formerly head of GroupM’s Media Futures Group, fills an interim void created when Jill Kelly suddenly left EssenceMediacom early this year.

The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.

Media buyers expect to spend 11.8% more on ads in 2024 – up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV and social media.