Digital Marketing

Moore has been global CEO at Mediahub for five years; previously, he was global president and was earlier CMO. He’s credited with orchestrating the agency’s global expansion.

December tied for the second-highest growth month of the year, matching August’s 13.2% and trailing only July’s 15.3% expansion.

There’s an underlying task is to figure out how to disentangle those networks from the rest of bigger media companies.

An IAB study finds only 40% of U.S. consumers know they can access and delete data about them online, while 86% understand that advertising helps companies keep access to information on websites and apps free.

Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.

“Paradise” centers on the relationship between a Secret Service agent and the President he is assigned to guard at the beginning of the President’s second term.

The ability to tell a story with numbers is what Jeffrey Bustos wanted to bring to Merkle after spending years at the Internet Advertising Bureau as vice president of measurement addressability data.

The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of General Motors, to Chair of the trade organization’s Board of Directors.

There is no reason to “hastily” halt a law that aims “to protect children from devastating harms,” Tennessee Attorney General Jonathan Skrmetti says.

In the U.K., Google plans to put a warning on the websites of businesses using fake online reviews, and take specific actions to curtail the practice.