Digital Marketing

I was a young exec at Nielsen back in 2002 when DBS was challenging the cable TV business. Much like streaming today, people were forecasting the death of cable. It seems that with any change, someone or something must always die.

While October signals a start to the holiday shopping season, as consumers begin searching in earnest for the best prices on products, this year might present challenges for some retailers and advertisers, with dockworkers striking this morning from Maine to Texas over wages and automation.e

Beyonce walks into a “Launderette,” in a redo of the 1986 British original that elevated jean sales for the year by 800%.

Elon Musk’s lawsuit against the Center for Countering Digital Hate “could set a dangerous precedent by blocking newsgathering, research, and public commentary about digital tools and platforms,” the ACLU and other advocates are telling a federal appellate court.

Paramount’s contract with Nielsen expired Monday, September 30 at midnight. “Nielsen has severed our long-standing measurement partnership with its unacceptable demands, including substantial price increases that are inconsistent with the realities of a changing industry,” Paramount said in a statement. Paramount has a current deal with VideoAmp to offer advertisers alternative viewership data.

The first episode of Netflix’s new romantic comedy “Nobody Wants This” had me right up until the show’s final line.

Prior to joining the tech-centric investment banker as COO in 2020, Domenic Venuto held senior roles at Amobee, The Weather Channel & Watson Advertising, Publicis and Razorfish.

In what was seen by many as a “must win” for WPP, given a number of recent losses, the UK holding company did retain its assignments in the U.S., U.K. and China.

Meta is asking a federal judge to throw out claims that it violated privacy laws by allegedly tracking Facebook users who streamed videos on Paramount+, ESPN+, Hulu, and Starz.

Among the total number of websites observed, 8% were flagged as MFA during the study period.