Digital Marketing

VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. In September it anticipated reaching a $1.5 billion level by year’s end.

While not a new certification, the JIC announced VideoAmp’s “personification” method of modeling demographic audience data is transaction grade for 2024-25 upfront advertising buys.

It will undoubtedly be remembered as the year women’s sports broke through consistently, and in big ways. Which means investment will continue to pour in. Right? In theory.

A new Max game show tests the knowledge of “Friends” superfans about their favorite show on a truly granular level.

Discover for the first time launched a product other than a credit card in a mass-media campaign to grow its customer base beyond “just” a credit card company. The campaign aimed to make the Peacock fly.

Many big-budget, fantasy, action-adventure and animated movies and franchises including “Wicked,” “Moana” and “Gladiator” will continue to pull crowds into theaters – young people, especially.

Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare.

Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and properties.

“The goal of the Foreign Adversaries Act is to further the highly compelling state interest of preventing Chinese Communist mining of American data and deployment of subversive enemy propaganda through algorithmic curation,” Senator Mitch McConnell argues to the Supreme Court.

X has extended its partnership with the NBA, promising new experiences for 2025 beyond real-time scores, highlights and fan interaction. The platform has yet to clarify what these in-app experiences will be.