Google launched a series of ads introducing Bob, a popular “afterlifestyle” influencer, from the Warner Bros. movie ‘Beetlejuice’ as part of its ongoing campaign titled New Ways to Search.
Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice' Read More »
As Google prepares to battle the U.S. Department of Justice in another trial, the UK Competition and Markets Authority alleged Google has “abused its dominant position” in online advertising that favors its own services.
Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior Read More »
The future of a streamlined ad-tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns.
The Path To A Unified – And Efficient – Ad-Tech Supply Chain Read More »
As AI became a thing, so did AI companions. One perceived benefit of artificial friends can also be one of their biggest drawbacks – they might like you too much.
The Promise And Peril Of AI Friends Read More »
Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML’s Obviously.
Need For Speed: How 'Quick-Turn' Influencer Campaigns Improve Results Read More »
Siding with Amazon, a federal judge has dismissed claims that the company violated Prime Video users’ privacy by allegedly sharing information about their online video- viewing with other Amazon-affiliated companies as well as outside businesses.
Judge Throws Out Prime Video Users' Privacy Claims Against Amazon Read More »
Ketchup is reimagined for the Dutch, resulting in “Hagelchup: The most Dutch ketchup ever made.”
Kraft Heinz Wants To Pass The Dutchies To The Ketchup Side Read More »
In the new role, Tim Rich will lead the development and implementation of advanced AI-agent frameworks – aligning product strategy with execution across Horizon Media’s portfolio, according to the agency.
Horizon Media Taps Former Publicis Exec For AI Solutions Role Read More »
If the race for the White House was one of Donald Trump’s reality TV shows, he’d be losing by a metric that has historically mattered most to him – Nielsen ratings – including the states that will definitely matter most to everyone.
Nielsen Ratings: It's The Swing States, Stupid Read More »
More than four in 10 people someone’s else login and password for paid subscriptions also pay for six or more TV services.
Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big Users Read More »
