Digital Marketing

Mars’ cookie bar made a mistake when it followed just one influencer. The social-media team turned the slip into an engagement opportunity.

The new tool is an AI-powered contextual targeting engine that enables advertisers to utilize pre-bid targeting in their podcast buys for the first time.

Users of X, formerly Twitter, can move forward with a class-action complaint over a security vulnerability that allegedly exposed the personal information of 200 million users, a judge ruled this week.

The updates to LinkedIn’s Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions thrive in the B2B sector.

Hearst and Conde Nast are working with Philip Morris International, a group that includes the Campaign for Tobacco-Free Kids and 50 public health advocates in 10 countries.

Advocacy groups say a new social media law in Texas is hindering efforts to inform teens about efforts to repeal controversial laws — including one that restricts students’ access to library books.

“2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of our marketing investment to drive unprecedented growth,” the chain’s CMO Deborah von Kutzleben said.

Now it’s easy to pick up a phone and search for information by dialing into a phone number. Some of the data OpenAI is likely to gain includes voiceprints, audio inflections, location, and names and phone numbers if the number isn’t blocked.

The creative is from Murder Hornet, which believes “discomfort is the ultimate goal.”

Argyilan joins after a four-year stint with Albertson’s Media Collective where she was senior vice president. Previously, she was Target’s senior vice president, marketing before joining the company’s retail media network as president.