Digital Marketing

California Governor Gavin Newsom has signed a bill aimed at informing consumers who “purchase” digital media that they’re only acquiring a revocable license.

At a time when many – if not all – industries have been focused on supply-chain issues, Omnicom this morning announced the acquisition of LeapPoint, a digital marketing consultancy focused on helping marketers optimize their content supply chain.

The market had its second best monthly expansion this year in August, placing a close second to July. Both months received an able assist from NBCU’s coverage of the Paris Olympic Games.

Moving to a paywall – akin to a subscription streaming model – can be tough, with the possibility that loyal users might depart and in turn, could hurt ad revenue.

“SNL” has had a knack for pivoting at just the right time to capture the attention of succeeding generations.

If the deal goes through, the new combined company would replace Comcast Corp. as the largest U.S. pay TV distributor. As of Q2 this year, Comcast has 13.2 million subscribers.

MetaAI is allowing users to speak to the chatbot and hear responses in the voice of celebs such as Judi Dench and Kristen Bell.

He tastes Life cereal as in the original, but also sings that “I really love my life.”

Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman’s request for an order preventing the company from suing over “Unfollow Everything 2.0” — a tool designed to study how Facebook’s algorithms affect people’s health.

X has issued its first official transparency report since Elon Musk took over the platform. Based on the results, it appears it is removing more accounts and content than Twitter, but is suspending far fewer users for hate speech – and that X is complying with more legal requests than Twitter.