Digital Marketing

Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.

Meta Platforms has agreed to pay $25 million to President Donald Trump to settle a lawsuit over his suspension from the service following the January 6, 2021 riot in Washington, D.C.

Previously Kelly served as North America CEO GroupM’s EssenceMediacom. Earlier she was CMO at GroupM North America and global chief communications officer at Digitas.

An immersive pop-up at Grand Central Station, duplicating the office set-up and peopled by “Severance” actors, promoted the show Jan. 14.

Apple will ask a federal appellate court to allow the company to intervene in an upcoming hearing on the Department of Justice’s proposal to terminate the company’s long-standing search and revenue-sharing partnership with Google.

A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.

A federal appellate panel has temporarily blocked enforcement of the Protecting Our Kids From Social Media Addiction Act, which would have prohibited social media platforms from algorithmically recommending posts to minors without their parents’ consent.

The New York Health Information Privacy Act “would have far-reaching, unintended, and unfavorable consequences for New York consumers and the business community alike,” the ANA, IAB, 4As and others tell NY Governor Kathy Hochul.

Or as Harvard marketing guru Ted Levitt famously put it, people don’t want quarter-inch drill bits — they want quarter-inch holes. People buy solutions not products. People buy benefits not features. People have problems and they buy brands to solve these problems.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google’s marketing mix modeling measurement system, will also launch.