Digital Marketing

A federal judge has blocked Utah from enforcing the new Minor Protection in Social Media Act, which would have restricted platforms’ ability to serve content to users under 18.

Foursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices.

Outside advertisers “were responsible for creating the challenged advertisements,” Meta says in a motion urging U.S. District Court Judge Gregory Williams to dismiss the former governor’s suit.

TikTok will be the first to have its logo featured on the Capitals’ road jerseys and will be the title sponsor of the Capitals 50th Anniversary Celebration. TikTok also has built off its partnership with Britain’s Olympics and Paralympics teams to launch a new marketing campaign featuring standout UK athletes.

TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues. It will be the first to have its logo featured on the Capitals’ road jerseys beginning in the 2024-25 National Hockey League season. In addition, TikTok will become the title sponsor of the Capitals 50th Anniversary Celebration, which

The campaign builds on the global video campaign Pinterest launched back in July — called “The P is for Performance” — which aimed to highlight the company’s newest ad tools and their potential effectiveness for “marketers under pressure from higher expectations and lower budgets.”

Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don’t fully understand its potential impact on their business.

Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don’t fully understand its potential impact on their business.

Hobbies matter more than heritage, age or ethnicity in driving engagement.

The agency will be aligned with Havas Media Network’s data, tech and analytics consultancy, CSA.