Digital Marketing

The NFL accounted for 42% of the industry’s total outlay for the quarter, and it was No. 1 for spend for all of the top five automakers, especially Honda.

Dream Track is an experiment in YouTube Shorts designed to help deepen connections between artists, creators, and fans through music creation.

Parson’s memoir is titled “Fire in the Hole!” A billionaire and serial entrepreneur, he’s had a business life worthy of many exclamation points.

Mobile data broker Kochava on Tuesday told a federal judge that it had settled three class-action complaints brought by smartphone users who claimed the company wrongly sold information about their geolocations.

In the U.S., there has been a 35% increase in C-suite professionals on LinkedIn over the past five years, and a 30% increase in the UK – with a steady rise in the popularity of LinkedIn among business leaders, who are also posting more regularly.

“The VPPA is no dinosaur statute,” the appellate judges wrote. “Our modern means of consuming content may be different, but the VPPA’s privacy protections remain as robust today as they were in 1988.”

Amazon is launching a generative AI tool to create audio ads as part of its self-service ad suite AI Creative Studio, to give brands a way to create content across all media types – eliminating boundaries across ad formats.

Like so much of our media environment, basing survival of local news on advertising revenue is a sure recipe for disaster.

Google unveiled the biggest change to its Shopping platform with the introduction of personalized experiences and ad deals powered by GAI that will identify product-related articles and send new traffic to publisher sites.

Previously, she was SVP, brand & innovation at Amp Agency in Boston.