Digital Marketing

The new detective drama “High Potential” coming to ABC this week is a reminder that network TV is alive and well.

Citing a strong macro economy and demand for digital and CTV advertising, it is Magna’s fifth consecutive upgrade since benchmarking 2024’s growth at +7.3% in June 2023.

The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The agreement ends a high-profile two-week impasse between the companies affecting around a dozen of Disney’s networks, including its local TV stations. This includes ESPN, where new season NFL and college football games were blacked out.

Beginning next week, Meta says, its “AI Info” tag will appear within a menu in the top-right corner of images and videos edited with AI, instead of directly beneath the user’s name.

The company may still have to defend privacy claims brought by individuals, but won’t have to face class-action claims that it violated the privacy of non-TikTok users by allegedly tracking them at websites operated by Hulu, Etsy and other outside companies.

The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New York law requiring broadband carriers to offer $15-a-month service to low-income households.

Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites companies to share signals about graphic content depicting self-harm or suicide.

Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a remit focused on M&A.

A shift in shopping trends could influence media buys this holiday season.

I usually resist covering self-serving media trade studies like the TVB’s shown here, but I’m calling this one out for a couple of reasons and I’m noticing some wear-out among once diehard NFL fans frustrated with the who, what, when and where they can catch the gridiron action.