Digital Marketing

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools.

The partner program – intended to help advertisers discover measurement partners deemed trustworthy by Pinterest – is backed by tvScientific, a performance ad platform that allows brands and apps to run CTV campaigns with direct access to Pinterest’s 631 million active users.

Nebraska Attorney General Michael Hilgers plans to ask the 8th Circuit to allow immediate enforcement of a law requiring social platforms to prohibit anyone under 18 from creating accounts without parental permission.

Google’s search engine reached its highest query use ever during Tuesday’s knockout-round World Cup thriller, but the company did not share the numbers.

CEO reveals how a simple “ambush marketing” stunt became the brand’s most-viewed campaign ever — and a new cultural playbook.

The ruling means Bollore Group is not required to make an estimated $9-$10 billion tender offer for minority shares in Vivendi and its spin-off companies.

Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners Fox Corp. and NBCU’s Telemundo could be contenders for upcoming FIFA World Cup contracts.

Dropping on Netflix on Thursday with all eight episodes, “Little House on the Prairie” could be the most attractive new series of the year.

People want AI’s benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.

The City of Boston has  joined a lawsuit against several social media companies, including Meta, TikTok, Snapchat and YouTube, claiming that their addictive features are creating a youth mental health crisis, NBC Boston reports. “Social media companies have evidence of the harm they are causing to our kids by designing platforms that keep them hooked in