Digital Marketing

The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas.

The new award recognizes individuals whose “vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of creative marketing as a driver of business growth.”

Former Initiative exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media. Omnicom’s Susanne Grundmann becomes global brand president of Initiative.

“Campus Confidential: Miami” is the first Peacock app-based microdrama to premiere out of at least 11 more on the way this summer, the company says.

Is Fox Corp. now the major gatekeeper – in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems?

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI innovation and the importance of human creativity.” The group has already attracted members like Disney, the New York Times, Adobe,

Electronic Arts (EA), a US publishing firm, has announced the launch of EA Advertising, a platform that will allow brands to market directly to consumers via gameplay, Games Industry reports. The new tool offers “dynamic, real-time placements,” including stadium signage and in-game content, and it will feature custom integrations for specific games and audiences The

News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the 2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites

The updates include expanding “Smart Bidding Exploration” to Performance Max and Shopping campaigns, a new “Promotion Mode” now in beta, and altering bidding target updates to better optimize for campaigns where budgets are controlled.

Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI is Reshaping Control, Value and Monetization, PPC Land reports. Of the commerce media leaders polled, 84% of would invest in opportunities inside