Digital Marketing

Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.

To persuade more creators to focus on Facebook, the platform announced a “Creator Fast Track” program designed to help creators grow their audience and increase monetization from short-form videos.

“Under Virginia’s logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live,” NetChoice tells the 4th Circuit.

A global corporate archival organization founded in 1979 has created a niche using AI to help marketers and advertisers access historic information about their brands and companies. The platform can pull data and photos from archives to create a video of the company’s history used for advertising, marketing or presentations.

Billionaire media owner Robert Allbritton plans to double the staff of his digital news publication Notus (News of the United States) by the end of this year, a decision precipitated by the layoffs at The Washington Post, The Guardian reports. The staff now consists of 50 people. Saying he was “pained” by the layoffs, Allbritton has already hired Post political columnist

California Governor Gavin Newsom has lashed out at Brendan Carr for his call to broadcast networks to “correct course” in reporting on the war in Iran, saying “That cannot happen in America,” WMFD reports. Newsom argued, “Now, in the middle of a war, now we’re talking about propaganda that suits the ‘Dear Leader’? Because they

Insurgent brands accounted for 36% of aggregate growth across all categories, which seems pretty impressive given that they only comprise an aggregate share of less than 2%.

Called “Toxic Accounts,” the report analyzed 1,859 ads, press releases and social media campaigns between 2020 and 2024 to document the purported shift in strategy.

Major agency networks like WPP and Dentsu stepped back from The Trade Desk’s OpenPath some weeks ago due to concerns about cost transparency, e4m reports. This is now seen as part of “a broader churn” within the programmatic industry. While free for advertisers and agencies, publishers usually pay a 5% fee for OpenPath tied to

Google is preparing to transition to AI agents that leave the building, meaning the shift from using AI as one-purpose tools and multi-agent systems within an enterprise, to multi-agent systems that span across multiple enterprises.