Digital Marketing

Incoming CEO Josh D’Amaro said Disney+ would essentially be a “portal” for Disney’s entire ecosystem, aligning the “One Disney” philosophy with the goal to create a direct line between new digital experiences and physical experiences with Disney theme parks. This includes bringing video interactive gaming and “vertical” short-form video into Disney+.

“As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative panel, we are updating our operational workflows to reflect the primary measurement drivers,” Nielsen said, calling over-the-air a “blind spot.”

Following up on its 2024 benchmark study on principal media buying, the Association of National Advertisers has released a new one showing the practice has become far more prevalent among big advertisers.

X suffered an outage on Wednesday, going down just before noon, the New York Post reports. Data from Downtector indicates that complaints spiked in just a few minutes, with tens of thousands of reports coming in. X users cited problems loading posts, and with feeds and notifications across mobile and web.

New CEO Josh D’Amaro may need to revisit the idea of selling/spinning off Disney’s cable TV networks – including ESPN.

DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bars, restaurants, and other businesses as the NFL shifts to a streaming-only model via EverPass Media, according to Cord Cutters News. Years earlier, the NFL shifted residential rights for Sunday Ticket from DIRECTV to YouTube and YouTube TV, but DIRECTTV kept access through a partnership with EverPass.

As part of that push, the company has produced (with Religion of Sports) a new docuseries timed to the NCAA basketball tournament called “Miles That Matter.”

Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.

To persuade more creators to focus on Facebook, the platform announced a “Creator Fast Track” program designed to help creators grow their audience and increase monetization from short-form videos.

“Under Virginia’s logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live,” NetChoice tells the 4th Circuit.