Digital Marketing

Google, GroupM, CBS Back Startup's Cultural Relevance Score

Influential programmatic advertising, media, and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns, websites and more. Google, AT&T Advertising GroupM, PubMatic, Xandr, LiveRamp, OpenX, Oracle, and CBS industry veterans joined the board to advance culture-first marketing and measure the gap.

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