Digital Marketing

Now that Warner Bros. Discovery and Paramount Skydance are on the road to closing their merger deal, will there be potholes along the way?

Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds.

Influential programmatic advertising, media, and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns, websites and more. Google, AT&T Advertising GroupM, PubMatic, Xandr, LiveRamp, OpenX, Oracle, and CBS industry veterans joined the board to advance culture-first marketing and measure the gap.

Influential ad, media and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns and websites. Google, AT&T Advertising, WPP Media, PubMatic, Xandr, LiveRamp, OpenX, Oracle and CBS industry veterans joined the board to advance culture-first marketing and measure the gap.

XBox CEO Asha Sharma announced a Game Pass partnership with gaming-centric social platform Discord.

The beta version of Meta AI business assistant is now rolling out to advertisers and agencies of all sizes across major global markets and languages, according to this week’s announcement from the tech giant.

YouTube may be the largest “audio” medium in the world, but it’s a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep.

Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google’s applications – from cloud to ad services – is AI-generated, up from 50% last fall, and 25% in 2024.

Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google’s applications – from cloud to ad services – is AI-generated, up from 50% last fall, and 25% in 2024.

Fast-moving tech, especially AI, is the fastest-growing “risk,” according to marketers. Looked at another way, it may also be their biggest opportunity.