Digital Marketing

FIFA has added YouTube as second “Preferred Platform” partner to spotlight premium content across social media and streaming during the upcoming 2026 World Cup.

BuzzFeed is launching “Branch Office,” an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI “slop” content, while potentially saving the media company from imminent bankruptcy.

Microsoft made several announcements on Tuesday around reorganizing Copilot teams that work on different versions of its AI products, “doubling down” on superintelligence.

When you live in a place where the weather can kill you, you’d better be able to count on the people who live next door to you.

A federal appellate panel has granted Perplexity’s emergency petition to lift an injunction that would have banned the artificial intelligence company’s shopping agent, Comet, from Amazon.

With a nearly 12% jump in sales, the retailer is expanding its social commerce strategy.

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to build a retail media network (RMN).

PVC Fence Wholesaler gave up its right to sue in federal court by accepting Google’s terms of service, a federal judge ruled Monday.

She succeeds George Manas, who has shifted to the new role of Omnicom Chief Growth Officer.

NBCU is the first major movie/TV company to abandon the business of offering “first-run” syndicated scripted and unscripted programming.