Netflix is automating ad buying and introducing new artificial intelligence tools in a bid to attract smaller advertisers, Merca
2.0 reports. Automation will reduce the barriers that have limited access for small and medium-sized firms. These advertisers
can use predefined parameters such as budget, audience, campaign duration and marketing objectives
to automatically purchase advertising. Netflix hopes to double its ad revenue in 2026 YoY for a total of roughly $3 billion.