Digital Marketing

Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don’t fully understand its potential impact on their business.

Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don’t fully understand its potential impact on their business.

Hobbies matter more than heritage, age or ethnicity in driving engagement.

The agency will be aligned with Havas Media Network’s data, tech and analytics consultancy, CSA.

“We’re the gamers’ companions, allowing them to play better, win and better enjoy their games… From the brand-side, these apps basically allow us to reach and serve media,” says Noam Korin, Overwolf’s vice president of brand partnerships.

Dentsu did not disclose plans or details for future elements of its new “House of Creators” initiative, but it said the program was motivated by “changes currently taking place in virtual content production and distribution.”

How Trump and Harris look and behave in Tuesday night’s debate is even more important than what they actually say.

In April the company purchased the planning and buying software designed to automate the traditional out-of-home planning and buying process by tracking ad inventory in the sector nationwide.

“When people do bad things online, their internet service providers are not typically the ones to blame,” Verizon argues in papers urging U.S. District Court Judge Margaret Garnett to dismiss a copyright infringement suit by record labels.