Digital Marketing

The IAB, Chamber of Commerce, cable lobby and other organizations want a federal appellate court to strike down click-to-cancel rules, arguing that they’re too broad because they affect a wide swath of businesses.

He succeeds Mastercard’s Raja Rajamannar, who is stepping down after six years in the role.

Adobe’s latest collaboration with Amazon Web Services supports new customer experiences by combining innovations from both companies, integrating with AWS’s GAI services, Amazon Connect, and Amazon Ads.

The health anxiety business is booming, thanks to influencers promoting dubious procedures because there is a financial incentive to do so.

NetChoice and the Computer & Communications Industry Association failed to show how their members, including Meta and YouTube, would be affected by the Florida law, a judge ruled.

The 18-year company veteran will work with the group’s Executive Committee and the financial team to deliver on the goals disclosed in the company’s prospectus when it went public again last December.

The DAAP said it will review political ads for non-compliance including ads placed in “new advertising modalities,” such as CTV.

Streaming benefited in February due to rising usage by overall leader YouTube, growing 2.5% to a 11.6% share of total TV viewing – another record result. Tubi had growth of 17%.

Streaming benefited in February due to rising usage by overall leader YouTube, growing 2.5% to a 11.6% share of total TV viewing – another record result. Tubi had growth of 17%.

The votes on Tuesday morning were “overwhelmingly” in favor of the transaction, the companies said.