Digital Marketing

Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in Q1 2025.

For the better part of a year now, Charter made a big push to combine TV-video packages that include linear TV networks and top streaming apps. It might be working.

Stoller was most recently Global Chief Innovation Officer at IPG’s UM. At the same time, he was executive vice president-managing partner of the IPG Media Lab.

One key piece of the puzzle is adding in “short-form” video content, which other digital platforms have: TikTok, YouTube, Reels and X. Younger consumers are already comfortable with this.

The Q1 decline was expected. CEO Mark Read said the firm has so far seen no “significant change in client spending,” despite elevated macro stresses on the economy.

Less than a hundred days into Trump 2.0, perceptions of America’s ability to remain the leader of the free world have tumbled, falling even lower than its last recent low – during Trump 1.0.

Economic instability and the impact of tariffs in 2025 could be overcome if marketers take the correct path by watching performance and following key indicators – platform by platform, according to an IAB panel.

Economic instability and the impact of tariffs in 2025 could be overcome if marketers take the correct path by watching performance and following key indicators – platform by platform, according to an IAB panel.

As the news of a 10% minimum tariff on all foreign trade partners has swept over the nation and sent markets reeling, business leaders have been left with looming uncertainty about the impact these changes will have. While much is still unclear – and changing day by day – there is little doubt that industries

A pair of network news anchors put on their game faces to issue a commentary accusing their own company of treading on journalistic ethics and traditions.