Digital Marketing

OpenAI execs now believe it has a role in national security – a new development in the company’s approach as it moves from supporting consumers, brands and ad agencies to government entities.

X has introduced a revamped version of its Ads platform and says the redesign is focused on attracting more small businesses and driving better results.

The assignment includes media investment and “culture activation,” including media planning, buying, analytics, and audience strategy.

TikTok will make a greater investment in emerging music by partnering with UnitedMasters, a major distribution platform for independent artists. Recently, the company announced it would shutter its music streaming service TikTok Music. Now, the platform is leaning into its native influence over emerging music, and for good reason.

If the attack ad is so effective at relaying a message about candidates, why is the same not true for McDonald’s vs. Burger King?

Stephen Kiely will lead Tag Americas and Patrick Hounsell succeeds him as CEO Dentsu Canada.

“I love the poorly educated,” Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had – and has – good reason. Voters who are poorly educated about the facts of key campaign issues – including inflation, immigration and violent crime – are much more likely to

Stagwell’s Harris Poll conducted a study in conjunction with the American Psychological Association about what stresses out Americans. We find lots of things to worry about.

In a recent survey, sports betting data-focused Casino.org says 59% of fans don’t like the idea of Netflix’s holiday hit-and-tackle NFL content effort.

The U.S. and Canada have a commanding 66% share of all global viewing FAST content and 81% of global ad impressions.