Scott Pelley faced the camera on “60 Minutes” Sunday and calmly reported that Paramount Global, parent company of CBS, is meddling in the production of “60 Minutes” for business reasons.
It's On! '60 Minutes' Strikes Back At Parent Paramount Read More »
Consumers used 9.9 different big-screen video platforms in Q4 2024 compared to 11.1 services in Q4 2023, according to a TiVo survey.
Video Usage, Paying Slowdown: Streaming, Pay TV, Video Services Read More »
Hearing about a product in the trusted, familiar environment of broadcast radio increases the legitimacy of the advertiser.
Radio Ads Prove Powerful Boost For Social Media Engagement, Study Shows Read More »
Creators attempting to fund projects on Kickstarter will soon be able to address rising shipping costs and delayed timelines while providing backers with a clearer explanation of why their original monetary goals may have changed.
Kickstarter Provides Creators With A New Tool To Manage Tariffs Read More »
After code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday it has begun to roll out a shopping experience without the need to serve ads.
OpenAI Adds Search Shopping Features Independently From Seeing Ads Read More »
Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam’s Club.
Sam's Club Brings Membership Deals To Roblox Read More »
The ANA, 4As and other industry organizations have asked Washington Governor Bob Ferguson to veto the bill, which would tax online advertising services such as analytics, search engine marketing and campaign planning.
Washington Lawmakers Pass Tax On Advertising Services Read More »
Florida’s new lawsuit against Snap for allegedly defying the social media law makes the request for an injunction “all the more urgent,” tech groups argue.
Tech Groups Make New Plea To Block Florida Social Media Law Read More »
LinkedIn’s targeting capabilities offer distinct advantages over alternative platforms. While Google Search captures high-intent users without guaranteeing alignment with a company’s ideal customer profile, LinkedIn enables businesses to filter audiences based on specific professional criteria like job titles, industries, and company sizes. Meta’s advertising relies primarily on interest-based targeting, which may generate high lead volume
The Power Of Digital Platforms For LinkedIn Advertising Read More »
Just when I thought the digital media universe couldn’t get more alienating, Horizon Media’s research team stumbled on an incredible new Millennial-Alpha household trend: family time.
They Slip Away Across The Multiverse Read More »
