Digital Marketing

Just weeks after Assembly named one, Interpublic’s Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new title on Madison Avenue. So we asked an AI to assess the recent half life of C-level agency roles.

He most recently spent 8 years at Corus, where he was Chief Revenue Officer overseeing more than $1.5 billion in revenue.

Apple dropped “Search” from Search Ads and rebranded its ad business to Apple Ads to better represent its expanding ad placements across the App Store.

“The Act as drafted fails to pass constitutional muster,” U.S. District Court Judge Algenon Marbley in the Southern District of Ohio wrote in a 49-page decision striking down the Parental Notification By Social Media Operators Act.

LinkedIn is expanding its partnership with the MRC accreditation audits to include new video ad metrics and gaining third-party industry-standard assurance of its measurement and reporting systems.

In an effort to boost the in-app presence of emerging creators, YouTube is expanding its “Hype” program to more creators in testing markets.

“Defendants agreed to enact and enforce mandatory brand safety standards that they intended to have an effect on digital advertising on user-generated platforms,” Rumble argues in new court papers.

The lack of an alleged competitive search market in Britain prompted a class-action suit filed at the Competition Appeal Tribunal Tuesday, arguing that without competition Google could charge higher prices for ads that appear in search queries.

AI has been crucial in helping Google enforce policies and prevent bad actors and harmful content from reaching users. Its latest models contributed to detecting violations on 97% of the 1.3 billion publisher pages.

The campaign marks the first effort from the brand’s new head of marketing, Kate Alini, who started in October.