Digital Marketing

Almost Half Of Global Ad Spend Is Going Through Platforms, Not Agencies

The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that traditional agencies have always served. Below the surface are small-and medium-sized advertisers who never engage agencies, but rather work directly

Almost Half Of Global Ad Spend Is Going Through Platforms, Not Agencies Read More »

Trump Administration Subpoenas 'NYT' Reporters

Several New York Times reporters have been subpoenaed after they reported on security concerns regarding the new Qatari-donated Air Force One, the Times reports. The subpoenas, some of which were served at the reporters’ homes, seek to force the journalists to testify before a federal grand jury in New Yor on Wednesday. They mark an escalation in President Trump’s

Trump Administration Subpoenas 'NYT' Reporters Read More »